Content Marketing Associate

May 2

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Islacare

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Isla supports the health and care system to evolve and use new types of media within the medical record.

11 - 50

💰 Pre Seed Round on 2020-01

Description

• Conceptualise, write, edit and proofread compelling content copy across diverse formats • Edit and proofread content for accuracy, grammar, and style/punctuation, ensuring the highest quality of execution at all times • Develop a strong narrative that speaks to the target persona • Elevate the standard for writing copy that drives action and lead conversion • Research and understand target audiences and their needs and challenges • Collaborate with internal teams for idea generation, concept development, and messaging • Assist with business pitches, grant applications and other communication/PR projects • Research and target keywords, ensuring your copy is optimised for SEO • Manage Isla’s social media accounts, including writing, editing and publishing engaging posts for various social networks (with a focus on LinkedIn and Twitter) • Respond to questions and comments on our social media pages in a timely and accurate manner, build community, and track user engagement • Optimise social media posts (language, tone, message) based on our target audience’s behaviour and latest trends/industry best practice • Track and report on social media insights (traffic, engagement, shares, conversion rates) and suggest ways to optimise our social media efforts (formats/copy/trend tracking)

Requirements

• Bachelor's degree or equivalent experience in Journalism, Communications, Marketing, or a related field • A proven track record in copywriting with the ability to demonstrate a strong understanding of editing and content planning, including long and short-form content • Exceptional writing and editing skills, with a keen eye for detail and the ability to adapt your tone and style to different audiences and platforms • Solid understanding of the role of copy in content marketing, alongside the data and statistics behind it that demonstrate campaign/messaging success • Excellent communication skills and the ability to collaborate effectively with cross-functional teams in a fast-paced, deadline-driven environment • A creative approach, both in coming up with ideas for new projects and for getting a message across innovatively • Understanding of social media platforms, algorithms, and best practices

Benefits

• Work from home or office in Huckletree Shoreditch (Finsbury Square) • Pet friendly office • Flexible working times • 25 days annual leave (on top of bank holidays) • Take your birthday off • Take Christmas Eve off too • Work abroad for up to 90 days per year • Enhanced parental leave • Treat your friends or family to a meal each quarter (up to £75) • A monthly wellbeing bonus (£50 per month for gym membership/wellbeing activities) • Regular team socials • Learning sessions every month • Equity options available • 5% employer-matched pension contribution • Delivering social impact through improved patient healthcare • Working at a well funded and rapidly growing start up, solving a global problem in a new way • A whole lot of fun on an exciting journey