CRM Marketing Manager – m/f/d

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🕒 January 20

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ZEIT Verlagsgruppe

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1946

📱 Media

📚 Education

🤝 B2B

Media • Education • B2B

ZEIT Verlagsgruppe is a leading German media group operating print, digital and audio publications, as well as events and educational products. The publisher produces a weekly newspaper and a diverse portfolio including magazines, e‑learning offerings, conferences and content marketing services for both readers and business customers, with a focus on digital innovation and journalistic quality. Headquartered in Hamburg, it also provides employer‑branding and business-to-business services alongside its consumer media products.

📋 Description

• Planning, implementation and optimization of CRM and lifecycle marketing activities • Designing and managing automated campaigns with a focus on segmentation and personalization • Analyzing CRM performance using KPIs • Running regular A/B tests • Hands-on work with CRM and marketing automation tools

🎯 Requirements

• Degree in Marketing, Business Administration/Economics, Digital Business, or equivalent qualification • At least three years of professional experience in CRM marketing • Strong sense for effective creative assets and marketing messaging • Experience analyzing audiences and segments • Enthusiasm for developing email campaigns • Proactive, solution-focused approach to work • Native-level German and proficiency in English

🏖️ Benefits

• Flexible working hours (flextime) • Mobile working • Various part-time models • Subsidy for the Deutschlandticket (public transport pass) • Onboarding and buddy/mentoring program • Training and development opportunities through ZEIT AKADEMIE • Free access to publications, events, and media offerings • Discounts on newspaper and magazine subscriptions • Discounts via Corporate Benefits and benefit.me • Employee Assistance Program • Discounts for Urban Sports to support health and fitness