Performance Marketing Specialist

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Educate 360

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Educate 360 is a comprehensive training organization that specializes in creating tailored learning and development programs for various industries. With over 900 courses, they cover high-demand topics such as Agile, Scrum, AI, cybersecurity, project management, and more. Their approach includes assessing organizational goals, designing customized training solutions, and providing ongoing support to ensure successful learning outcomes. Educate 360 unites experts from leading brands to deliver a holistic training experience and empower organizations in today's tech-driven economy.

📋 Description

• Manage the day-to-day execution and optimization of paid digital campaigns across Google Ads and other advertising platforms, including paid social • Build and launch campaigns aligned with business objectives, budgets, audiences, offers, and marketing strategies • Monitor campaign pacing and performance, analyze keywords, search terms, audiences, placements, and creative, and implement optimizations • Build, QA, schedule, and deploy email campaigns for promotions, products, webinars, lead generation, and lifecycle marketing initiatives • Support email audience segmentation, list management, suppression criteria, campaign tracking, and optimization • Develop and execute A/B tests across paid media, email, messaging, creative, audiences, offers, and landing page experiences • Analyze cross-channel performance and translate data into recommendations to improve leads, conversions, revenue, CPA, and ROAS • Develop and maintain recurring performance reports and dashboards connecting marketing activity to business outcomes • Maintain campaign tracking standards, including UTMs and conversion tracking, and assist with troubleshooting measurement issues • Partner with content, creative, SEO, CRO, web, marketing operations, and other teams to coordinate campaigns and improve performance • Identify opportunities to improve campaign processes, efficiency, scalability, and overall marketing performance

🎯 Requirements

• 3–5 years of hands-on digital or performance marketing experience • Experience building, managing, and optimizing paid media campaigns • Strong working knowledge of Google Ads • Experience building and deploying email campaigns within an email service provider, CRM, or marketing automation platform • Strong understanding of CPA, ROAS, CPC, CTR, conversion rate, lead volume, and revenue • Experience using web analytics and reporting tools such as Google Analytics • Strong analytical skills and ability to translate performance data into actionable recommendations • Experience with campaign testing and optimization • Strong attention to detail and organizational skills • Ability to manage multiple campaigns and priorities simultaneously • Ability to work independently within established strategies while proactively identifying improvement opportunities • Helpful but not required: experience with Meta Ads, LinkedIn Ads, Microsoft Ads, YouTube, or other paid advertising platforms • Helpful but not required: experience with marketing automation, audience segmentation, nurture programs, or lifecycle marketing • Helpful but not required: familiarity with GA4, Google Tag Manager, Looker Studio, or similar analytics and reporting platforms • Helpful but not required: experience with conversion rate optimization and landing page testing • Helpful but not required: experience supporting B2B and B2C programs, multiple brands, or multiple product lines

🏖️ Benefits

• Competitive Paid Time Off (PTO) • Medical plan • Dental plan • Vision plan • 100% company-paid Life insurance • 100% company-paid Disability insurance • Generous 401(k) matching program