Growth Marketing Lead

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 12%

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Logo of 82DASH

82DASH

1 - 10 employees

📣 Marketing

☁️ SaaS

🛍️ eCommerce

Marketing • SaaS • eCommerce

82DASH is a platform that helps brands capture real customer-generated content (UGC) for marketing without relying on paid influencers, scripted content, or AI-generated material. The service emphasizes authentic customer submissions, simple request/early-access flows, and seamless integrations with brand tech stacks to surface and deploy genuine UGC across channels.

📋 Description

• Own customer seeding campaigns from brief through to launch, optimisation and reporting • Plan and run performance marketing campaigns across paid social and other acquisition channels • Develop campaign concepts that encourage target customers to participate, create content and trial products • Work directly with brands to define target audiences, incentives, campaign objectives and success metrics • Build campaigns that combine acquisition, content creation, consumer insight and product trial • Own audience targeting, media spend, creative testing and CAC performance • Develop compelling content challenges, offers and activation mechanics that drive participation • Work across new-customer acquisition and existing-customer content activation campaigns • Analyse campaign performance and identify ways to improve CAC, participation, conversion and redemption • Turn successful campaigns into repeatable playbooks across brands and verticals • Work closely with the product team to improve 82DASH based on real campaign needs • Help shape the positioning, commercial model and go-to-market strategy for the service side of the business

🎯 Requirements

• Experience in performance marketing, customer acquisition or consumer growth • Experience in a role such as Performance Marketing Lead, Brand Marketing Lead, Head of Acquisition or Consumer Marketing Manager • Strong understanding of paid social, audience targeting, creative testing and acquisition funnels • Ability to balance performance marketing with strong brand and creative thinking • Experience developing campaigns that move consumers from awareness through to action • Strong understanding of CAC, conversion rates, ROAS and broader growth metrics • Experience working with B2C, D2C or consumer brands • Comfortable developing campaign ideas, offers, incentives and creative briefs • Experience with UGC, creator marketing, customer content or community activation is a strong plus • Experience with rewards, vouchers, loyalty or incentivised acquisition is a plus • Comfortable working directly with founders and senior marketing teams • Commercially minded, analytical and highly hands-on • Clear, practical communicator with a bias to action • Comfortable in an early-stage, high-ownership environment

🏖️ Benefits

• Lead and define a new service line from an early stage • Work directly with founders across product, growth and GTM • Own campaigns across performance marketing, brand, acquisition and customer activation • Experiment with a model that combines customer acquisition with content and participation • Turn successful campaigns into a repeatable growth playbook • Influence both the service model and the underlying 82DASH product • High ownership across strategy, revenue, campaign performance and product direction • Be part of an early-stage company and help define the category

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