Senior Manager, Organic Growth – Discovery

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HealthCentral

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

💰 $50M Post-IPO Equity on 2008-01

Healthcare • Consulting • Food & Beverage

HealthCentral is a trusted source for medical information with a particular focus on chronic disease conditions. It covers an extensive range of health topics including Alzheimer's disease, asthma, cancer, heart disease, diabetes, mental health, and numerous others. HealthCentral provides resources for living well with information on diet, nutrition, and various health conditions, and offers self-assessment tools and guides. It features contributions from over 2000 expert contributors and medical reviewers to ensure the reliability of its content. The platform aims to educate and empower individuals dealing with chronic conditions, offering tools like drug interaction checkers, quizzes, and self-care guides. It also disseminates information on trending health topics and provides personalized advice through newsletters and expert consultations.

📋 Description

• Develop and execute SEO, AEO, and GEO strategies across HealthCentral’s portfolio • Identify high-value audience opportunities using search behavior, competitive intelligence, content-performance data, and emerging discovery trends • Translate growth opportunities into recommendations for new content, content updates, structured information, and digital experiences • Recommend and prioritize content investments based on audience potential, business value, competitive opportunity, and expected impact • Monitor changes in search engines and AI-driven discovery and recommend organizational responses • Build systematic approaches to content optimization, updating, expansion, consolidation, and lifecycle management • Partner with Editorial teams to improve content performance while maintaining quality, credibility, and usefulness • Develop briefs, standards, tools, and templates for scalable organic-growth practices • Identify underperforming and high-potential content and recommend appropriate action • Support experimentation with content formats, page structures, internal linking, recirculation, and other growth tactics • Partner with Product and Technology to improve technical foundations for organic and AI-driven discovery • Improve content structure and presentation for machine readability, answer extraction, and citation by emerging platforms • Identify opportunities involving structured data, taxonomy, metadata, and modular content • Help evaluate SEO, AEO, GEO, competitive-intelligence, and content-optimization technologies and tools • Establish and track KPIs and reporting for organic visibility, traffic, engagement, and content performance • Connect discovery performance to repeat usage, known-user acquisition, revenue, and other business outcomes • Create performance insights and recommendations for Editorial and business leaders • Develop testing plans and use results to improve strategy and execution • Serve as an organic-growth partner to Editorial, Product, Technology, Analytics, and Revenue teams • Build scalable processes and operating rhythms for identifying, prioritizing, and executing organic-growth opportunities

🎯 Requirements

• 7+ years of experience in SEO, content strategy, audience development, digital publishing, or a related discipline • Demonstrated success growing audiences through organic search and content optimization • Strong understanding of technical SEO, content SEO, AEO, GEO, structured data, and emerging AI-driven discovery • Experience using analytics, competitive intelligence, keyword research, and content-performance data to identify opportunities • Ability to translate complex data and discovery trends into practical content and product recommendations • Experience developing scalable optimization processes, standards, tools, or templates • Strong cross-functional skills and experience working with Editorial, Product, Technology, and Analytics teams • Experience in healthcare, regulated content, or a high-trust information environment is preferred • Strong communication, prioritization, and problem-solving skills