VP, GTM Enablement

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $220k - $240k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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ABC Fitness

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

⚕️ Healthcare Insurance

🧘 Wellness

SaaS • Healthcare Insurance • Wellness

ABC Fitness is a leading tech provider specializing in software solutions for gym and fitness businesses worldwide. With a suite of platforms including gym management, member management, and personal training solutions, ABC Fitness empowers businesses of all sizes to optimize operations, engage members, and drive growth. Their solutions are designed to cater to a wide range of fitness business models, from large gyms to boutique studios and personal trainers, ensuring they meet the unique needs of their users.

📋 Description

• Build ABC’s GTM enablement function, including strategy, operating cadence, governance, content standards, learning architecture, tools, and success metrics • Create role-based enablement programs for Sales, Client Experience, and related customer-facing teams • Establish a repeatable sales process and enablement framework covering discovery, messaging, qualification, objection handling, deal execution, handoffs, renewal readiness, and expansion • Partner with Product Marketing, Product, Sales, Marketing, Client Experience, Revenue Operations, and Support leaders to create field-ready programs • Use AI-enabled tools and workflows to improve content creation, personalization, knowledge management, learning paths, call coaching, readiness measurement, content recommendations, and productivity • Build and scale the GTM Enablement team, including hiring and developing talent • Govern a single source of truth for messaging, value propositions, competitive positioning, playbooks, talk tracks, proof points, launches, and lifecycle assets • Lead development and optimization of a scalable CMS/LMS ecosystem for internal GTM teams and external clients • Equip GTM teams to communicate ABC’s product direction, customer value, and AI-enabled capabilities • Define enablement KPIs and reporting tied to ramp time, process adoption, content usage, win rates, forecast quality, handoff quality, retention, expansion, and readiness • Serve as strategic partner to the CMO and GTM leadership while writing content, designing curriculum, delivering training, inspecting adoption, and iterating quickly

🎯 Requirements

• 12+ years of progressive experience in GTM enablement, revenue enablement, sales enablement, product marketing enablement, revenue productivity, GTM operations, or closely related functions • Experience building or significantly transforming an enablement function in a B2B SaaS, technology, payments, vertical software, or similarly complex commercial environment • Strong understanding of the full customer lifecycle • Demonstrated ability to define processes, build scalable programs, set standards, and drive adoption across distributed teams • Strong AI fluency and ability to implement AI-enabled tools for enablement, learning, coaching, content, workflow automation, knowledge management, and GTM productivity • Ability to translate complex product, platform, data, and AI-enabled capabilities into customer-facing value propositions, field messaging, training, and talk tracks • Executive-level communication and influence skills • Experience designing onboarding, certification, coaching, and reinforcement programs • Strong data and measurement discipline, including KPI definition, adoption inspection, program effectiveness analysis, and executive-ready reporting • Hands-on builder mindset • Experience enabling multiple GTM functions is a plus • Experience with enablement, learning, revenue intelligence, content management, conversation intelligence, CRM, and AI-assisted productivity platforms such as Highspot, Seismic, Mindtickle, Gong, Chorus, Salesforce, or HubSpot is a plus • Direct field experience in sales, customer success, client experience, account management, or another customer-facing commercial role is a plus • Experience in a private-equity-backed, high-accountability, or transformation-oriented environment is a plus • Familiarity with MEDDIC, Challenger, SPIN, Sandler, Command of the Message, or similar methodologies is a plus

🏖️ Benefits

• Purpose-led company with a values-focused culture • Open PTO policy • Quarterly Days of Disconnect • Parental and Pawternity Leave • Quarterly fitness reimbursement • Partner discounts, including Dell and Microsoft • Medical, dental, and vision coverage • Employee Assistance Program (EAP) • Calm App subscription for employee and up to four dependents over age 16 • Ongoing training and professional development