Director of Product Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $180k - $200k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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ComPsych

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1984

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

ComPsych is a leading provider of employee assistance programs (EAP), offering mental health and wellness services to employees and their families. The company focuses on improving workplace productivity by providing support services that help employees manage personal and work-related challenges. ComPsych's solutions include counseling, crisis intervention, and various wellness programs designed to enhance overall employee satisfaction and performance.

📋 Description

• Establish product marketing as a core function distinct from product management, including scope, best practices, and processes • Serve as the voice of the market to Product Management and provide commercial insight for roadmap priorities • Develop messaging frameworks, competitive positioning, and product one-pagers • Create and evolve a repeatable go-to-market model for product launches • Lead end-to-end launch planning and execution for products, features, and enhancements • Define launch strategy, goals, and success metrics with Product, Sales, and Marketing • Build sales enablement tools and conduct training sessions • Partner with Sales and Client Success on partnership enablement • Translate product features into audience-specific value propositions • Develop tools and language to explain pricing models to customers, prospects, and consultants • Establish scalable market research and competitive analysis processes and maintain a central insights repository • Own end-to-end product messaging and positioning • Perform other duties as assigned

🎯 Requirements

• 8+ years of product marketing experience, including success building or scaling a product marketing management function • Hands-on experience with storytelling, positioning, and go-to-market strategy • Experience working directly with Product, Sales, and Client Success • Ability to create foundational product marketing tools and scale them into repeatable processes • Ability to support pricing and value communication in enterprise sales cycles • Data-driven ability to use insights to influence strategy and execution • Experience in health care, employer, or health plan services preferred • Experience partnering with data science, clinical, or research teams preferred • Consistent and reliable high-speed internet and a distraction-free, disruption-free, quiet workspace required • Ability to be present on camera during work-related trainings, meetings, and/or events • Ability to sit or stand at a desk for prolonged periods while working on a computer

🏖️ Benefits

• Full benefits package • Paid Time Off (PTO) • Medical insurance • Dental insurance • Vision insurance • 401(k) with match • Robust EAP • Wellness program • Bonus