Principal Product Marketing Manager

🔥 0 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $145.4k - $261.1k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Adobe

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1982

💼 Consulting

📣 Marketing

Consulting • Marketing • Software

Adobe is a leading software company specializing in creative and digital marketing solutions. It offers a wide range of creative apps and services, including industry-standard tools like Photoshop, Illustrator, and Premiere Pro as part of its Adobe Creative Cloud suite. Adobe also provides business solutions such as the Adobe Experience Cloud, which includes marketing automation, analytics, and content management. With a focus on enhancing customer experiences through generative AI and digital asset management, Adobe serves industries like Financial Services, Retail, Media & Entertainment, and more. Adobe is also well-known for its PDF and e-signature solutions, such as Adobe Acrobat and Acrobat Sign, catering to both individuals and businesses.

📋 Description

• Define the end-to-end B2B product adoption strategy for Acrobat Studio and Acrobat Express • Map user journeys from initial intent to adjacent, higher-value jobs and repeat usage • Identify friction and unmet needs across product and customer touchpoints • Establish hypotheses, success metrics, and leading indicators for adoption and value realization • Use qualitative research, behavioral data, segmentation, experimentation, and customer feedback to generate growth insights • Identify high-potential segments, behaviors, and product adjacencies • Build and lead a test-and-learn agenda across Product, PLG, Lifecycle, Analytics, and Research • Influence product strategy, roadmap prioritization, and major product investments • Define messaging architecture and value propositions for Acrobat’s AI-powered capabilities • Ensure consistent contextual messaging and calls to action across product, lifecycle, campaign, and customer experiences • Align cross-functional senior teams around adoption opportunities, priorities, and success measures • Develop frameworks, insights, and procedures to advance product adoption strategy across Acrobat

🎯 Requirements

• 10+ years of experience in Product Marketing, Growth, Product Management, or a related field • Significant experience in B2B SaaS or productivity software • Track record defining and driving product adoption, engagement, or growth strategies for complex products with multiple use cases • Deep customer orientation and ability to translate qualitative and quantitative insights into product and go-to-market strategy • Understanding of product-led growth, lifecycle journeys, experimentation, segmentation, and behavioral analytics • Ability to influence product roadmaps and senior team members without direct authority • Exceptional critical thinking and strong execution orientation • Strong storytelling and communication skills • Experience operating across highly matrixed organizations and aligning diverse teams around common outcomes • Curiosity about AI and a strong point of view on generative AI’s impact on knowledge work, collaboration, and business productivity • BA/BS degree OR 10+ years of Marketing OR equivalent practical experience

🏖️ Benefits

• Base salary of $145,400–$261,150 annually • Annual Incentive Plan (AIP) for short-term incentives • Certain roles may be eligible for a new hire equity award • Comprehensive benefits programs • Accessibility accommodations during the recruiting/application process • Equal Employment Opportunity protections