Director of Product Marketing

Job not on LinkedIn

🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $153.1k - $275.5k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Experian

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.

📋 Description

• Lead portfolio marketing across Platform, Decisioning, Analytics, Identity, and Fraud capabilities • Define positioning and value propositions • Translate complex products and capabilities into clear customer outcomes and market-facing offers • Partner with Product leadership to align portfolio marketing with product roadmaps and launch priorities • Work with regional Go To Market teams to prioritize propositions • Develop playbooks, demos, calculators, and other tools for portfolio understanding and sales • Lead product launches and adoption efforts across regional teams and customers • Use pipeline, win/loss, and product usage data to improve propositions and inform product decisions • Lead and develop a team of five direct reports • Report to the SVP of Portfolio Marketing

🎯 Requirements

• Extensive experience in Product Marketing, Product Management, or Strategy • Experience working in B2B, data, analytics, or platform environments • Experience developing positioning and value propositions for technical products or capabilities • Experience translating technical offerings into differentiated, customer-focused propositions • Experience prioritizing market opportunities based on customer needs and revenue potential • Experience partnering across Product, Sales, and Marketing organizations • Experience creating tools, assets, and frameworks that support field teams and product adoption • Experience using commercial, customer, or product data to guide portfolio or product decisions • Travel up to 10%

🏖️ Benefits

• Variable pay opportunity • Great compensation package and bonus plan • Medical, dental, and vision benefits • Matching 401K • Flexible work environment • Ability to work remote, hybrid, or in-office • Flexible time off • Volunteer time off • Vacation • Sick leave • 12 paid holidays