Senior Manager, Sportsbook Promotions

Job not on LinkedIn

🔥 5 minutes ago

🦌 Connecticut, New Jersey, +2 more states – Remote

🦌 Connecticut – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🔔 Pennsylvania – Remote

💵 $125.4k - $167.3k / year

⏰ Full Time

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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BetMGM

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2018

💼 Consulting

📣 Marketing

✈️ Travel

💰 $25.1k Seed Round on 2022-10

Consulting • Marketing • Travel

BetMGM is the exclusive sports betting partner to MGM Resorts nationwide, offering both online and physical casino gaming experiences. As a leader in online casino and poker gaming, BetMGM also collaborates with sister brands such as Borgata Online and PartyCasino. The company is committed to fostering an inclusive workplace and emphasizes responsible gambling practices, ensuring a sustainable and enjoyable gaming environment for its customers.

📋 Description

• Lead the planning, design, and execution of sportsbook promotional campaigns across the BetMGM platform • Own the end-to-end campaign lifecycle from promotional calendar planning and offer development through go-to-market coordination, operational execution, and post-launch review • Own BetMGM’s free-to-play strategy and execution, including contests, Pick 'Em games, and customer engagement initiatives • Manage the day-to-day promotional budget across Acquisition & Retention activities in the United States and Canada • Lead and develop a team responsible for campaign planning, promotional execution, and free-to-play operations • Own the sportsbook promotional calendar and align it with sporting events and business priorities • Develop, refine, and execute promotional offer mechanics such as Bet & Get, No Sweat Bets, Free Bets, Deposit Matches, and Odds Boosts • Ensure operational excellence across briefing, build, QA, launch, and post-campaign wrap • Lead go-to-market planning for state launches, sports marketing plans, and retail/digital activations • Coordinate with Brand, Product, Content, CRM, VIP, Compliance, Operations, Trading, and Commercial teams • Ensure promotional offers are targeted and personalized across customer segments and lifecycle stages • Manage promotional spend across all U.S. states and Canada in alignment with approved investment plans • Monitor competitor promotional activity and market trends • Liaise with MGM Resorts International and Entain Group on cross-company promotional initiatives • Execute A/B tests and promotional experiments, ensuring clean execution and accurate data capture • Coach the team, establish priorities, provide performance feedback, and ensure delivery of departmental objectives

🎯 Requirements

• 5+ years sportsbook experience, preferably with marketing responsibility in a campaign management or promotions-focused role • Previous experience managing a promotional or marketing budget, preferably in the sports betting space • Sportsbook industry experience strongly preferred; understanding of the sports betting industry required • Strong operational and project management skills with the ability to manage multiple campaigns simultaneously • Experience with CRM platforms, campaign management tools, or marketing automation (e.g., Optimove, Braze, Salesforce Marketing Cloud) a plus • Experience using GA and/or PowerBI a plus; willingness to learn key proprietary technology • Previous management experience a plus; this role will have direct reports • Ability to communicate effectively and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences • Ability to collaborate and work with others across the organization to achieve goals and meet targets • Applicants must possess legal authorization to work for the company in the U.S. without immigration sponsorship • Must comply with applicable gaming licensing requirements and maintain required licensure • Must comply with and support responsible gambling policies, procedures, and initiatives

🏖️ Benefits

• Medical, Dental, Vision, Life, and Disability Insurance • 401(k) with company match • Pre-tax spending accounts including health care FSA and commuter savings • Flexible paid time off • Professional development reimbursement and ongoing skills training opportunities • Employee resource groups • Swag, ticket giveaways, and more • Performance-based bonus plan