Marketing Operations Manager – Marketo Engineering

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🔥 6 minutes ago

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Logo of Cisco

Cisco

10,000+ employees

Founded 1984

🔧 Hardware

🔐 Security

🏢 Enterprise

Hardware • Security • Enterprise

Cisco is a multinational technology company that provides networking hardware, software, and services to enterprises, service providers, and governments. It builds routers, switches, optical transceivers, programmable silicon, and edge computing platforms, and offers security, collaboration (Webex), observability, and AI-enabled software and support services to help organizations design, operate, and secure large-scale networks and data centers. Cisco also delivers professional services, training, and cloud-managed solutions to support digital transformation and AI-ready infrastructure.

📋 Description

• Serve as the primary Marketo administrator, ensuring platform performance, governance, and operational excellence • Build, maintain, and enhance scalable marketing automation programs and workflows • Administer Marketo database health, email deliverability, campaign operations, and platform monitoring • Configure, maintain, and troubleshoot integrations across Marketo and connected marketing technologies • Automate recurring marketing processes using tools such as Openprise • Establish governance standards, including naming conventions, folder structures, documentation, and version control • Partner with Marketing Strategy, Sales Operations, RevOps, and Data teams on reliable marketing processes and campaign execution • Provide technical guidance for campaign assets, including email templates, landing pages, and forms • Design, build, and optimize campaigns, engagement programs, lead nurturing, segmentation, scoring models, and lifecycle programs • Maintain scalable marketing technology architecture • Evaluate emerging marketing automation capabilities and recommend tools or enhancements • Train and mentor stakeholders on Marketo best practices and platform capabilities • Drive automation initiatives and continuous improvements that increase efficiency, improve data quality, and enable measurable business outcomes

🎯 Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related discipline with 7+ years of relevant professional experience, or a Master's degree in a related discipline with 4+ years of relevant professional experience • Marketo certification(s) • 4+ years of experience with Marketo or comparable marketing automation platforms • 3+ years of experience with email deliverability, lead lifecycle, scoring, segmentation, and nurture programs • Excellent project management skills and ability to manage multiple work streams under tight deadlines • Familiarity with Agile/Scrum process management methodologies • Prior experience in B2B SaaS or a high-tech environment • Ability to train and mentor teams on marketing automation best practices • Experience optimizing and scaling marketing automation systems in a growth environment • Experience integrating Marketo within a larger RevOps infrastructure • Strong cross-functional collaboration and process-improvement skills • Experience managing integrations between marketing automation, CRM systems such as Salesforce, and other data sources • Experience with REST/SOAP APIs, webhooks, and JavaScript or similar technologies • Strong problem-solving skills for troubleshooting complex campaign logic and data flows

🏖️ Benefits

• Medical, dental and vision insurance • 401(k) plan with Cisco matching contribution • Paid parental leave • Short- and long-term disability coverage • Basic life insurance • Cisco restricted stock unit grants may be available • 10 paid holidays per full calendar year • 1 floating holiday for non-exempt employees • 1 paid day off for employee’s birthday • Paid year-end holiday shutdown • 4 paid days off for personal wellness • Paid vacation time for non-exempt employees • Flexible vacation time off program for exempt employees • 80 hours of sick time off provided on hire date and each January 1st thereafter • Up to 80 hours of unused sick time carried forward • Additional paid time away for critical or emergency family issues • Optional 10 paid volunteer days per full calendar year • Annual bonuses may be available for non-sales roles • Incentive compensation for sales-plan employees

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