B2B Marketing Specialist, HR Tech

🕒 October 13

🇺🇸 United States – Remote

💵 $80k - $95k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

👩‍👩‍👧‍👦 Human Resources (HR)

🚫👨‍🎓 No degree required

Where this job comes from

Posted on Clasp's careers page, not through a job board

First seen by Remote Rocketship October 13

Still open on Clasp's site. Checked 2 hours ago.

Logo of Clasp

Clasp

11 - 50 employees

Founded 2018

📚 Education

🏥 Healthcare

👥 HR Tech

Education • Healthcare • HR Tech

Clasp is a high-retention recruiting platform that addresses talent shortages in critical fields such as healthcare and vocational training. By connecting students with employers ready to invest in their potential, Clasp helps ease student loan burdens while fostering a sustainable pipeline of skilled professionals. The company enhances student access to education, creating lasting connections between education and employment.

📋 Description

• Produce polished, on-brand content for a senior employer audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy • Coordinate paid campaigns and build sales enablement materials to help generate and close employer demand • Own end-to-end logistics for conferences and employer-facing events, including vendor coordination, shipping, registration, memberships, and sponsorships • Keep event attendees informed and set up for success • Build, QA, and launch HubSpot campaigns, emails, and landing pages • Manage lists, UTMs, tracking, and clean CRM data • Use AI tools daily to create content, light design, and copy efficiently while maintaining quality and brand consistency • Build and maintain repeatable checklists and SOPs for events and campaigns • Partner with sales, website teams, and outside vendors or firms to keep deliverables moving and stakeholders informed • Manage day-to-day projects with the PR firm on press and content initiatives • Support the content and thought-leadership pipeline on workforce and talent topics

🎯 Requirements

• 2-4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team • Ability to produce polished, on-brand content in both design and copy • Highly organized, detail-oriented, and self-sufficient; comfortable managing multiple projects across teams with minimal oversight • Daily, hands-on user of AI tools in work • Comfortable with up to 20% travel for team time and occasional event coverage • HubSpot (or similar CRM) familiarity and event management experience are a plus, not required • Startup experience is a plus, not required • Background in HR tech, talent, or healthcare workforce is a plus • Remote (EST or CST), within approximately 1 hour of a major airport • Candidates must be authorized to work in the United States for any employer • Role is not eligible for immigration sponsorship, now or in the future

🏖️ Benefits

• Competitive cash and equity compensation • Health benefits (health, dental, & vision) • 401k matching • Flexible PTO policy • Opportunities to grow and perform in a fast-paced environment alongside a stellar team

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