GTM Engineer

Job not on LinkedIn

🔥 37 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $120k - $150k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🧑‍💻 Full-stack Engineer

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Cruva

WebsiteLinkedInAll Job Openings

2 - 10 employees

☁️ SaaS

📣 Marketing

🤖 Artificial Intelligence

SaaS • Marketing • Artificial Intelligence

Cruva is an AI-powered SaaS platform that helps brands and agencies scale TikTok Shop affiliate programs. It provides TikTok Shop–specific creator discovery, automated outreach, full-pipeline CRM for managing samples and content, private creator communities, competitor intelligence, and cross-channel “halo” measurement to attribute revenue beyond affiliate clicks. Cruva is built for high-volume affiliate activation and measures creator-driven GMV and downstream impacts on paid ads, branded search, and site/retail sales.

📋 Description

• Outbound infrastructure. Design and build the systems that power Cruva's outbound motion: ICP definition, lead sourcing, enrichment, segmentation, and sequencing across Clay, Apollo, HubSpot, and whatever emerges as the right tool for the job. • SEO and content systems. Build the infrastructure that drives organic growth: keyword strategy, programmatic content, internal linking, and the tooling to track what is compounding and what is not. • Internal dashboards and reporting. Instrument the full GTM funnel and build the dashboards that give sales, CS, and leadership a clear, real-time view of what is working and where we are losing. • HubSpot ownership. Pipeline structure, lifecycle stages, automations, and data hygiene. Make it a system the team trusts and actually uses. • AI-powered leverage. Identify where AI tools can replace manual work, accelerate output, or unlock something that was not possible before. Build those systems and raise the ceiling for what the GTM team can do. • Tool evaluation and adoption. Own the process of evaluating, piloting, and integrating tools that give Cruva a compounding advantage.

🎯 Requirements

• 2 to 5 years in a GTM engineering, growth engineering, RevOps, or technical marketing role. • Hands-on experience with Clay, HubSpot or Salesforce, and outbound tooling like Apollo or Instantly. You build with these tools, not just use them. • A track record of building SEO or content systems that drove measurable organic growth. • Strong data skills. You can pull, clean, and interpret data well enough to diagnose a problem and build a solution without a dedicated data team. • You are genuinely obsessed with new technology. You are usually the first person in the room to have used a new tool and you have strong opinions on what is worth adopting and what is noise. • You use AI as leverage, not a shortcut. You build systems with it, not just prompts. • Familiarity with ecommerce, DTC brands, or TikTok Shop is a strong plus.