Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🗿 South Dakota – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 15%

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Logo of Demco

Demco

501 - 1000 employees

📦 Logistics

🌾 Agriculture

🏭 Manufacturing

Logistics • Agriculture • Manufacturing

Demco is a company that has been committed to serving its customers, suppliers, and employees for over 50 years, encapsulated in their tagline "Doing Our Best to Provide You the Best. " Founded by Robert Dethmers in 1950, the company started with the manufacturing of fertilizer application equipment for the agricultural sector. Today, Demco offers a diverse range of products including grain carts, trailers, sprayers, and other agricultural equipment. They emphasize quality, customer service, and skilled manufacturing while maintaining long-term relationships with clients across the United States, Canada, and globally.

📋 Description

• Serve as the dedicated category owner and strategic lead for the RV aftermarket and Trailer Component OEM division • Act as the bridge between product engineering, sales execution, and marketing production • Evaluate inbound departmental requests against revenue targets, calculating ROI and strategic priority before allocating marketing resources • Convert unstructured departmental needs into actionable creative briefs for the internal production studio • Own the category's brand architecture, market positioning, messaging hierarchies, and technical copy • Enforce Industrial Design Language (IDL) compliance across category assets • Provide pre-validated creative inputs to the Creative Studio • Develop and execute end-to-end demand generation strategy to drive inbound pipeline and revenue growth • Manage industry-specific media buying and coordinate with media sellers and advertising vendors • Manage relationships with industry influencers, strategic partners, and brand advocates • Validate category marketing materials for product and feature-description accuracy • Collaborate with engineering and product teams to translate roadmaps, feature releases, and mechanical specifications into market-ready value propositions

🎯 Requirements

• 3-5 years of product marketing • Bachelor's degree preferred • Deep subject matter expertise in the specific industrial vertical and a full-funnel approach to revenue generation • Ability to extract the underlying business need from an unstructured departmental request and translate it into a structured marketing workflow • Strong technical copywriting skills with the ability to translate raw engineering data into conversion-focused hooks • High emotional intelligence to navigate relationships between technical engineering teams, creative production nodes, and external media vendors • Drug screening is required

🏖️ Benefits

• 12 Paid Holidays • Birthday Paid Off • PTO Accrual • Health Insurance • Dental Insurance • Vision Insurance • Life and Short Term Disability Insurance • The Standard Accident and Critical Illness Plans • 401k Retirement Plan • Safety Shoes/Glasses Allowance • Short Term Disability • Paid Parental Leave

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