Vice President, Marketing

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $170k - $190k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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Encoura

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Encoura is a provider of research, data-driven SaaS tools and consulting services that help colleges and universities recruit, enroll, retain, and engage students across the full student lifecycle. The company offers a unified platform, proprietary student and market datasets (including ACT-linked sources), advanced prospect-to-enroll search and AI-enabled engagement capabilities, digital marketing services, and strategic enrollment consulting used by over 2,000 institutions. Encoura focuses on market insight, targeted student search, family engagement, and funnel optimization to drive enrollment and retention outcomes for higher-education institutions.

📋 Description

• Lead growth for Encourage high school student and educator programs, including nationwide adoption and engagement of the Encourage student app and educator platform • Own B2B and B2B2C marketing strategy and execution • Drive student and educator acquisition, engagement, lifecycle marketing, partnerships, and integrated campaigns • Own student and high school educator marketing, including national education partnerships, digital and social campaigns, direct mail campaigns and operations, lifecycle marketing, media placements, events, website evolution, paid acquisition, SEO/SEM/ASO/AEO/GEO, and other channels • Build and grow a high-performing team, define roles and responsibilities, and manage professional development for direct reports • Drive B2B2C marketing initiatives for student, family, and educator growth, customer acquisition, and engagement • Lead acquisition marketing across paid social, paid search, display, affiliate, direct mail, in-classroom, digital signage, and other channels • Optimize Salesforce CRM and MarketingCloud systems • Co-lead Encourage brand strategy with the CMO and Creative team across paid and unpaid channels, including social media, PR, and partnerships • Collaborate with Creative and Digital teams on product/growth marketing, positioning, messaging, demand generation, content, sales enablement, partner marketing, social media, PR, AR, and marketing operations • Integrate marketing with content, product, design, engineering, support, sales, finance, operations, and HR teams • Report to the Chief Marketing Officer

🎯 Requirements

• 15+ years of experience or equivalent demonstrated impact • Strong leadership, product marketing, business development, and operational skills • Track record of successfully launching and growing B2B2C offerings in K12 • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent demonstrated impact • Expert-level knowledge of paid media channels, including social, search, affiliate, display, ASO, podcasts, and webinars • Experience in mobile app user acquisition • Understanding of marketing automation and site management, including web analytics, A/B/N testing, tag management, and content management • Experience with Salesforce CRM and Marketing Cloud • Passion for education and helping students find their ideal path to success • Creative and analytical problem-solving skills • Strong leadership and communication skills • Entrepreneurial mindset • Must complete and pass CLEAR™ identity verification during pre-employment screening • Must be eligible to work in the U.S.

🏖️ Benefits

• Health insurance • Retirement contributions • Paid time off • Other programs that support employee well-being • Potential variable compensation in addition to base salary (role eligibility)

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