Engagement Manager

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EXL

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

🛡️ Insurance

📦 Logistics

💰 $2M Venture Round on 2015-01

Healthcare • Insurance • Logistics

EXL is a business consulting and services firm that focuses on leveraging data to enhance business operations and decision-making. With a strong emphasis on collaboration and adaptability, EXL partners with organizations to address their unique needs and culture while integrating data science and technology solutions. The company's areas of expertise include operations management, decision analytics, digital transformation, and various industries such as healthcare, finance, and insurance. EXL's mission is to help clients drive business evolution and maintain competitive advantage through tailored solutions and effective use of data.

📋 Description

• Serve as the primary point of contact for key clients and ensure marketing objectives are understood, communicated, and executed. • Develop and maintain relationships with internal and external stakeholders and provide strategic guidance across marketing channels. • Translate client goals into data- and analytics-grounded marketing strategies. • Oversee multi-channel digital campaigns, including paid social, paid search, SEO, display, online video, and direct mail. • Contribute to campaign performance reports and Quarterly Business Reviews by reviewing data and insights with analytics and media teams. • Identify growth opportunities within existing accounts and assist with upselling or cross-selling services. • Coordinate with media, strategy, analytics, data operations, and creative teams to deliver work on time. • Develop campaign briefs and lead kickoff calls for new campaigns. • Develop Scopes of Work and lead contract processes through execution. • Maintain client financials, initiate invoices, and prepare forecasting documents. • Update client and internal status documents and lead project update calls. • Lead client meetings, presentations, and campaign performance reviews. • Monitor industry trends, marketing innovations, and analytics technologies. • Collaborate with internal team leads to improve processes and templates.

🎯 Requirements

• 8+ years of account management experience in a marketing or advertising agency, focused on digital and direct mail marketing. • Understanding of performance marketing, media planning/buying, and media campaign execution. • Experience managing multiple campaigns simultaneously for insurance, banking, financial services, or healthcare clients. • Ability to interpret and act on marketing analytics, conversion metrics, and attribution models. • Familiarity with Google Analytics (GA4), Google Ads, Meta Ads, Trade Desk, LiveRamp, or similar tools; hands-on keyboard work is not required. • Strong strategic thinking, communication, and presentation skills. • Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment. • Experience managing six- to seven-figure budgets is a plus. • Understanding of the digital media ecosystem, including media platforms and DSPs. • Familiarity with martech stacks and CRMs used in regulated industries. • Strong understanding of audience segmentation, lifecycle marketing, and conversion funnel optimization. • Experience with Monday.com, Wrike, or other project management tools. • Bachelor's degree in marketing, business, communications, or a related field.

🏖️ Benefits

• Bonus • Benefits information is provided via https://www.exlservice.com/us-careers-and-benefits