Senior Account Director – Public Service Recruitment Research

🕒 January 29

🏢🏡 Chicago – Hybrid

💵 $190k - $225k / year

⏰ Full Time

🟠 Senior

🧑‍💼 Account Executive

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Fors Marsh

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

🏛️ Government

🌍 Social Impact

B2B • Government • Social Impact

Fors Marsh is a research and consulting firm that specializes in using science and strategy to create positive social and behavioral change. The company works with organizations in various sectors, including government and private industry, to develop evidence-based solutions and deliver impactful results. Fors Marsh is dedicated to improving public policy, enhancing workplace productivity, and influencing societal outcomes through meticulous research and strategic consultation.

📋 Description

• Provide leadership on audience understanding, marketing and brand insights, and advertising performance work for the U.S. Army’s recruitment advertising program. • Execute audience segmentation, brand perception research, advertising and brand tracking research, message and concept testing, and other applied research tasks. • Build and maintain strong relationships with Fors Marsh research team and senior leadership at Fors Marsh, the lead advertising agency, other marketing and public relations agency partners, and U.S. Army marketing leadership. • Gather client requirements and work with the lead agency and client representatives to shape proposed research products and timelines. • Ensure Fors Marsh research products deliver maximum value to agency partners and Army decisionmakers. • Represent team/Fors Marsh across a variety of meetings and working groups. • Build relationships with advertising/other agency partners and U.S. Army leaders. • Guide long-term research approach in collaboration with Fors Marsh research leaders and agency partners. • Translate research to meet agency and client needs. • Engage with research team, senior leadership, and agency/client teams to identify courses of action under evolving requirements and tight timelines. • Identify opportunities for organic growth with a 3+ year timespan, develop requirements, and negotiate workshare. • Contribute to organizational thought leadership; remain current with social science and advertising literature.

🎯 Requirements

• Bachelor’s degree or higher in marketing, communication, social science, psychology, or a related field. • Minimum 15 years of professional research experience in applied settings. • Extensive experience scoping qualitative and quantitative market research projects including large public opinion surveys. • Extensive experience managing client relationships. • Experience in marketing, advertising, communication, or social science. • Experience working with advertising agencies, PR agencies, or branding firms. • Strong verbal and written communications skills. • Experience briefing high-level stakeholders. • Strong problem solving and critical thinking skills. • High degree of team orientation. • Experience leading project teams in the execution of research. • Experience with business development, including identifying opportunities and preparing proposals. • Experience bidding on or managing government contracts preferred, but not required. • Military-related and youth-related experience preferred, but not required. • Ability to work on-site in Chicago, IL as needed is required. • Must be a U.S. Citizen and consent to a full background check due to federal contract requirements.

🏖️ Benefits

• Top-tier health, dental, vision, and long and short-term disability coverage all covered at 100% for employee coverage. • Company culture values balance and allows each employee to take leave without worrying about depleting their available leave hours. • Floating holiday bank to celebrate valued days. • Generous matching retirement contributions and no vesting period starting the third month of employment. • Dedicated training and development budgets to expand expertise and grow skillset. • Paid time off for volunteering. • Participation in Fors Marsh staff-led affinity groups. • Product and service discounts through the certified B Corp network.