Global Product Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $122.4k - $183.6k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Co-develop and drive the 3–5 year global portfolio marketing strategy aligned with enterprise growth priorities • Advise Product Management, R&D, and Commercial leaders using data-driven market perspectives and growth opportunities • Identify and prioritize white space opportunities, adjacent markets, and new business models • Lead upstream marketing deliverables including segmentation, value proposition development, claims roadmap, pricing, and portfolio positioning • Generate outside-in insights to influence product development roadmaps and business cases • Monitor competitive dynamics, clinical trends, and regulatory shifts • Align upstream strategy with downstream regional execution • Lead NPI go-to-market strategy, launch readiness, LHRA development, and integrated marketing programs • Use market research and voice-of-customer insights to inform pricing strategies • Develop end-to-end commercialization playbooks for regional consistency and local activation • Partner with regional marketing and commercial teams to accelerate adoption, demand generation, and revenue realization • Establish and track KPIs and success metrics • Maximize portfolio lifecycle value through bundling and cross-sell/upsell initiatives • Influence cross-functional teams across marketing, product management, clinical, and commercial functions • Support marketing training, development, process implementation, best-practice sharing, and community building • Drive performance management and accountability • Lead marketing reviews, portfolio councils, and strategic planning sessions

🎯 Requirements

• Bachelor's degree in Marketing, Business, or related field • MBA strongly preferred • 8+ years of progressive experience in product marketing, product management, or strategy • 5+ years in healthcare/medtech strongly preferred • Demonstrated success operating at a strategic level, influencing senior stakeholders, and driving enterprise initiatives • Deep expertise in upstream marketing disciplines, including market segmentation and targeting, value proposition and claims development, pricing and portfolio strategy, and new product commercialization • Proven ability to translate insights into growth strategies that deliver measurable business impact • Proven experience building high-impact marketing programs using relevant channels and media and aligning marketing strategy with business goals • Strong track record of working in a global, matrixed organization with cross-functional leadership • Strong presentation and interpersonal skills • Must be legally authorized to work in the United States • GE HealthCare will not sponsor individuals for employment visas, now or in the future • Successful completion of a drug screen, as applicable • Some customer vaccination mandates may apply to certain employees

🏖️ Benefits

• Medical, dental, and vision insurance • Paid time off • 401(k) plan with employee and company contribution opportunities • Life, disability, and accident insurance • Tuition reimbursement • Professional development • Competitive compensation • Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI) • Great work environment • Challenging careers