
201 - 500 employees
đĽ Healthcare
đ§Ź Biotechnology
Healthcare ⢠Health ⢠Biotechnology
Genea is
đĽ 14 hours ago
đşđ¸ United States â Remote
đľ $200k - $240k / year
â° Full Time
đ´ Lead
đ Vice President
đť Ghost score 0%
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201 - 500 employees
đĽ Healthcare
đ§Ź Biotechnology
Healthcare ⢠Health ⢠Biotechnology
Genea is
⢠Own and develop Genea's brand strategy, positioning, and identity ⢠Lead the in-progress brand refresh through a modernized website and content system ⢠Lead channel and partner marketing through integrators, resellers, and technology partners ⢠Drive co-marketing, partner enablement, MDF/co-op programs, and a partner advisory board ⢠Orchestrate marketing across sell-through and sell-to go-to-market motions ⢠Set strategy for field and industry events, including ISC West, a partner conference, and a technology-partner showcase ⢠Own product marketing and go-to-market for product and channel launches, including sales enablement and messaging ⢠Guide demand generation and campaigns supporting net-new logo growth with Sales and BDR ⢠Partner with Sales to report on marketing-sourced and marketing-influenced pipeline ⢠Help build account-level ABM reporting suited to a channel model ⢠Bridge marketing's reporting and martech stack until a dedicated RevOps function matures ⢠Lead, mentor, and grow the marketing team ⢠Build a collaborative, high-accountability culture ⢠Own the marketing budget and ROI reporting ⢠Oversee hiring, development, performance management, and organizational design
⢠Deep, hands-on channel marketing expertise ⢠Experience marketing through a sell-through/channel two-tier distribution model and directly to end users ⢠10-12+ years of progressive B2B marketing experience ⢠Brand-building leadership, including leading brand refreshes and modernizing positioning and identity ⢠Partner marketing experience, including co-marketing, partner enablement, and MDF/co-op programs ⢠Understanding of field and industry events as brand and pipeline drivers ⢠Product marketing and launch experience, including sales enablement and messaging ⢠Fluency in ABX marketing operations and attribution using Salesforce ⢠Proven people leadership building, mentoring, and scaling marketing teams ⢠Executive presence and credibility to influence a leadership team ⢠Willingness to travel approximately 25% ⢠Commercial awareness of how marketing supports revenue ⢠Ability to combine strategic thinking with hands-on execution ⢠Ability to influence without authority and align cross-functional stakeholders ⢠Strong communication and storytelling skills ⢠Comfort with ambiguity and building structure ⢠Passion for and proven track record of AI-enabled marketing and execution ⢠Must meet United States employment eligibility requirements; Genea participates in E-Verify
⢠Competitive benefits ⢠401k matching ⢠PTO ⢠100% paid parental leave ⢠Remote work options ⢠Development/training opportunities ⢠Medical, dental, and vision insurance ⢠Flexible spending accounts (FSA) ⢠Life insurance ⢠Accidental death and dismemberment (AD&D) insurance ⢠Long-term disability (LTD) coverage ⢠401(k) retirement savings plan
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