Vice President – Enterprise Marketing

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $250k - $270k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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Hello Heart

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🏥 Healthcare

💼 Consulting

🧘 Wellness

Healthcare • Consulting • Wellness

Hello Heart is a healthcare technology company offering a mobile app to help individuals track and improve their heart health. The app provides real-time tips, allows users to track their blood pressure, and offers personalized insights to help users manage their heart health more effectively. Hello Heart also partners with businesses, health plans, and labor unions to provide these tools to their employees and members, demonstrating a significant impact on heart health outcomes through personalized and data-driven approaches. Privacy and security of health data are prioritized, ensuring members' health information is protected.

📋 Description

• Develop and execute Hello Heart’s enterprise marketing strategy aligned with growth and commercial objectives • Lead a high-performing marketing team tied to pipeline, market awareness, and ROI • Build and drive integrated B2B demand generation across digital, email, content, events, paid media, and account-based programs • Partner with Sales and Regional VPs to generate qualified pipeline • Translate market, buyer, and competitive insights into positioning, messaging, and go-to-market strategies • Own enterprise messaging and campaign calendar across marketing, digital, and client-facing touchpoints • Develop sales enablement assets including presentations, proposal templates, case studies, product fact sheets, competitive documents, and videos • Collaborate with channel and strategic partnership teams on joint positioning, co-marketing, and go-to-market programs • Lead conferences, industry events, executive engagement, and product or solution launches • Establish, monitor, and report KPIs including influenced pipeline, MQLs, CAC, ROI, and conversion rates • Use data and experimental testing to optimize campaign performance continuously

🎯 Requirements

• AI-native marketing leader who embeds AI into strategy, workflows, and decision-making • Bachelor's degree in Marketing, Business Administration, or a related field • 10+ years of progressively responsible B2B marketing experience • Experience ideally within digital health, healthcare technology, employee benefits, or a similarly complex enterprise environment • Significant experience developing and executing enterprise demand generation strategies contributing to qualified pipeline and revenue growth • Strong understanding of B2B enterprise sales cycles • Experience partnering with senior Sales leaders on pipeline generation, account prioritization, and go-to-market strategy • Expertise across demand generation, digital marketing, content marketing, email marketing, events, sales enablement, and marketing automation • Ability to develop differentiated positioning and messaging for multiple audiences, market segments, and products • Track record of building, measuring, and optimizing integrated marketing campaigns using a data-driven approach • Experience building, developing, and motivating high-performing teams • Strong executive presence and ability to influence, communicate, and build alignment across all organizational levels • Strategic and analytical mindset • Entrepreneurial, highly accountable, and comfortable operating with speed and ambiguity • Hands-on leadership approach • Collaborative, low-ego team orientation

🏖️ Benefits

• Positive, diverse, and supportive culture