Digital Recruitment Marketing Specialist

Job not on LinkedIn

🔥 0 minutes ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎯 Recruiter

🚫👨‍🎓 No degree required

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High Reach Inc

WebsiteLinkedInAll Job Openings

11 - 50 employees

🚗 Transport

🔧 Hardware

🏭 Manufacturing

Transport • Hardware • Manufacturing

High Reach Inc. is a leading provider of heavy lifting solutions with over 40 years of excellence in the industry. Based in Ontario, Canada, the company specializes in offering a comprehensive range of premium lifting equipment for rental and purchase, including Broderson Carry Deck Cranes, ORION forklifts, and Versa-Lift forklifts. High Reach Inc. is dedicated to delivering exceptional solutions and quality products to meet the diverse needs of its clients, ensuring efficient and reliable operations on job sites.

📋 Description

• Plan, launch, and optimize paid campaigns on LinkedIn, Meta (Facebook & Instagram), and other digital channels to attract top talent and promote client employer brands • Develop and deliver campaigns combining digital and traditional tactics, including billboards, flyers, print collateral, and local sponsorships • Create on-brand creative for ads, social media, landing pages, and email campaigns using Canva • Translate client hiring needs into marketing strategies that build awareness, generate candidate pipelines, and strengthen employer brand positioning • Monitor campaign performance, analyze digital marketing metrics, and provide actionable insights to improve ROI and optimize future campaigns • Stay current with digital marketing best practices, recruitment marketing innovations, and new advertising formats • Partner with recruiters, account managers, and clients to align marketing initiatives with hiring priorities and deliver measurable results

🎯 Requirements

• Hands-on experience designing and managing paid advertising campaigns using LinkedIn Campaign Manager, Meta Ads Manager, and other digital advertising channels • Advanced proficiency in Canva • Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Figma is a plus • Exceptional copywriting and content development skills for job advertisements, social media, email campaigns, landing pages, and employer branding materials • Experience with campaign tracking, A/B testing, and reporting on impressions, clicks, conversions, and cost-per-lead • Ability to execute campaigns across digital and traditional formats • Strong graphic design and visual storytelling skills, including layout, branding, typography, and candidate engagement • Clear, professional written and verbal communication skills • Ability to manage multiple campaigns and priorities effectively • 2–4 years of digital marketing experience, preferably in B2C, recruitment marketing, or employer branding • Ability to conceptualize, design, and execute recruitment marketing campaigns from strategy through launch • Experience developing recruitment marketing strategies for active and passive candidate audiences across multiple talent segments • Familiarity with email marketing and content strategy is preferred • Bachelor’s degree in Marketing, Communications, or related field is preferred