Lead Marketer, BDR Revenue Marketing – Upmarket

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $122.4k - $195.8k / year

⏰ Full Time

🟠 Senior

💰 Business Development (BDR)

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HubSpot

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🤝 B2B

☁️ SaaS

📣 Marketing

B2B • SaaS • Marketing

HubSpot is an AI-powered customer platform that combines marketing, sales, and customer service software into one integrated suite. With over 238,000 customers in 135 countries, HubSpot offers tools for marketing automation, sales management, customer service, content marketing, operations, and B2B commerce. With products like Marketing Hub, Sales Hub, Service Hub, and Content Hub, HubSpot enables businesses to generate leads, close deals, and provide excellent customer support, all while using AI to enhance operations and insights. The platform is designed to unify teams and customer data, supporting both small startups and large enterprises in their growth journey.

📋 Description

• Design and own the master BDR prospecting motion across North America and EMEA • Build scalable sequence and cadence standards using automation, intent signals, enrichment, and AI-assisted personalization • Define fit, intent, segmentation, and data-quality criteria for prioritizing accounts and contacts • Create competitions, prize mechanics, leaderboards, and performance views for BDR teams • Establish campaign tagging and attribution standards for BDR activity, pipeline, MRR, and deal-quality signals • Build centralized enablement resources, including dashboards, presentations, videos, and self-service guidance • Partner with BDR leaders and regional stakeholders to create global standards with language, compliance, and market adaptations • Report on adoption, prospecting activity, deals created, pipeline, MRR, and deal quality across regions • Support cross-regional planning, BDR leadership meetings, and key prospecting events through occasional travel

🎯 Requirements

• 7+ years of experience in high-tech sales or marketing, including hands-on responsibility for a BDR or SDR outbound motion • Experience designing prospecting sequences, outbound plays, competitions, enablement resources, and reporting views • Expertise in sequence and cadence design, audience segmentation, prospecting data, enrichment, intent signals, attribution, and reporting tools • Experience using automation and AI tools for targeting, personalization, and scalable campaign execution • Experience owning complex programs from strategy through execution with limited oversight • Strong project management and written communication skills in English • Understanding of B2B SaaS sales processes, outbound prospecting, sales enablement, and multi-threaded upmarket deals • Ability to build trust with senior stakeholders, synthesize competing requirements, and create operating standards • US-based; East Coast strongly preferred for timezone compatibility with UK and Ireland partners

🏖️ Benefits

• Annual cash compensation range of $122,400–$195,800 USD • Eligibility for on-target commission for eligible roles • Eligibility for annual bonus targets under HubSpot’s bonus plan for eligible roles • Eligibility for HubSpot’s equity plan and restricted stock units (RSUs) for some roles • Possible overtime pay for some roles • Benefits and perks to help employees grow better • Flexible work arrangements • Remote work • Support for accommodations or alternative travel arrangements • In-person team and company connection events where applicable