Senior Manager, Experimentation Optimization

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Workforce and Community Education

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1971

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Workforce and Community Education is a division that offers a wide range of degree and certification programs, including in areas such as teaching, business, healthcare, social sciences, engineering, and arts. It focuses on training and education, providing opportunities for personal and professional development through online and in-person courses. The programs cater to a diverse population, including military veterans and their families, aiming to enhance skills and career opportunities in various fields.

📋 Description

• Own the CRO and experimentation roadmap for National University’s website and digital experiences. • Define, execute, and continuously optimize data-driven testing and optimization strategies. • Establish testing SLAs, QA standards, governance, and deployment practices. • Maintain a repository of hypotheses, test results, learnings, optimization opportunities, and best practices. • Own the complete experimentation lifecycle from opportunity identification through production rollout. • Design and run A/B, multivariate, and multi-page experiments. • Optimize information architecture, content presentation, navigation, page experience, and calls-to-action. • Analyze the end-to-end prospective student journey to identify friction, abandonment, and conversion opportunities. • Champion continuous optimization of program discovery across web properties. • Develop and optimize personalized website experiences based on audience needs, behavioral insights, and lifecycle stage. • Partner with Marketing, Enrollment, Digital Analytics, IT, Accounts, Brand, and Product teams. • Identify opportunities to apply AI-assisted optimization, predictive insights, and behavioral decisioning. • Own measurement best practices, quarterly meta-analysis, CRO Playbook, dashboards, and KPI framework. • Define, monitor, and communicate CRO, experimentation, personalization, and business-impact KPIs. • Establish weekly, monthly, and quarterly reporting for senior leadership. • Build executive dashboards and communicate results and recommendations to the Chief Marketing Officer and senior stakeholders. • Evaluate emerging trends, technologies, platforms, and optimization capabilities. • Benchmark industry trends, competitor experiences, customer expectations, and evolving digital behaviors. • Perform other duties as assigned.

🎯 Requirements

• Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field • 7+ years of experience in conversion rate optimization and experimentation, website experience management, personalization, digital merchandising, or e-commerce • 2+ years of experience in strategy, program ownership, or related manager responsibilities • Demonstrated ownership and administration of A/B testing and personalization platforms such as Adobe Target, VWO, or Optimizely • Experience designing and optimizing personalized digital experiences using audience segmentation, behavioral targeting, geo-targeting, and journey-based targeting • Proven experience developing and executing CRO and experimentation roadmaps, KPI frameworks, prioritization frameworks, and executive reporting • Experience managing vendors, agency partners, and external development resources • Track record of measurable improvements in conversion, lead generation, engagement, and business outcomes • Portfolio, case studies, or documented examples demonstrating measurable conversion improvements • Deep expertise in experimentation methodologies, hypothesis development, test design, statistical analysis, and results interpretation • Expertise with Adobe Target, Optimizely, VWO, Adobe Analytics, GA4, and FullStory • Strong understanding of customer data platforms, audience segmentation, behavioral targeting, and customer journey optimization • Ability to analyze complex datasets using SQL, dashboards, and analytics tools • Understanding of UX principles, customer journey mapping, accessibility (WCAG), responsive design, content strategy, and technical experimentation considerations • Experience evaluating emerging technologies, including AI-driven personalization, predictive modeling, and automated decisioning • Exceptional communication, storytelling, stakeholder management, and executive presentation skills • Ability to influence and align cross-functional teams without direct authority • Strategic ability to balance long-term vision, customer needs, operational realities, and measurable outcomes

🏖️ Benefits

• Comprehensive well-being benefits for you and your family • Competitive pay and benefits packages • Development and advancement opportunities • Remote-first work perks • Up to 10% travel