Senior Account Manager – CRM

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

💰 Account Manager

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kobie

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1990

💼 Consulting

🏨 Hospitality

📦 Logistics

Consulting • Hospitality • Logistics

Kobie is a global, market-leading, end-to-end loyalty solutions provider for the world’s most successful brands. With strategy-led technology, Kobie is consistently named an industry leader by Forrester, with a mission of growing value through loyalty. The company specializes in transforming complex customer data into actionable insights and employs composable technology, human-guided AI, and strategic services to enable loyalty outcomes across various sectors including retail, travel and hospitality, financial services, entertainment, QSR, and telecom. Its Kobie Alchemy® Loyalty Cloud platform delivers and measures loyalty experiences that set brands apart.

📋 Description

• Lead day-to-day CRM program delivery for one of Kobie's largest enterprise clients • Serve as the primary day-to-day client partner and overall delivery lead • Plan, coordinate, and deliver complex CRM initiatives across Strategy, Decision Sciences, Development, Creative, QA, and Marketing Operations • Own the CRM delivery roadmap and balance strategic priorities, marketing calendars, technical dependencies, and business needs • Translate customer insights into CRM campaigns, lifecycle journeys, personalization strategies, and optimization opportunities • Develop recommendations based on the client's business, customer lifecycle, and marketing objectives • Collaborate with Development, Marketing Operations, Loyalty, and Gamification teams • Monitor campaign health and email performance using KPIs; escalate issues and coordinate resolutions • Develop strategic briefs and maintain documentation of business rules, processes, and program requirements • Identify, prioritize, and coordinate testing and optimization opportunities • Prepare and facilitate client meetings, status updates, executive presentations, EBRs, and roadmap discussions • Manage client requests, priorities, scope changes, risks, dependencies, and issue resolution • Own project estimates, timelines, resource plans, and delivery schedules • Support account financial health through resource allocation, revenue and margin forecasting, profitability, invoicing, and account growth opportunities • Identify improvements through AI, automation, standardized processes, and reusable delivery assets • Stay current on CRM, Salesforce, email marketing, data, AI, and competitive trends

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field • 5+ years of experience, preferably in CRM, loyalty, or client services • 2+ years of direct CRM experience required, with hands-on experience supporting email, mobile, and/or other customer lifecycle programs • Ability to lead complex cross-functional initiatives, coordinate multiple teams, manage dependencies, and drive accountability without direct authority • Ability to manage multiple projects simultaneously and prioritize deliverables and deadlines • Familiarity with Google Analytics, Jira, Workfront, and SharePoint is highly desirable • Experience with Salesforce Marketing Cloud or another enterprise email marketing platform is preferred; SaaS experience is a plus • Experience with strategic and tactical CRM marketing across email, mobile, and lifecycle marketing programs • Working knowledge of email marketing fundamentals, including campaign execution, audience segmentation, personalization, deliverability, and testing best practices • Ability to understand CRM and email performance metrics and communicate insights and recommendations • Foundational understanding of business financial principles and customer data concepts • Strong verbal, written communication, and presentation skills • Exceptional project management skills; ability to manage complex workstreams, competing priorities, and evolving timelines • Strong technical aptitude with CRM platforms, martech ecosystems, and customer data • Ability and willingness to travel as needed • Flexibility to work outside standard business hours during major launches, deployments, or production events

🏖️ Benefits

• Flexible Time Off to recharge when needed • Nine Company-Wide Holidays • A diverse suite of benefits prioritizing your growth, development, and personal well-being • Flexible work environment and remote work • Periodic travel opportunities for team collaboration, customer engagements, training, and company events