VP, Product Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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This company has sponsored H1B visas in the past.

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Motive

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📦 Logistics

🏗️ Construction

🍽️ Food & Beverage

Logistics • Construction • Food & Beverage

Motive is a company that provides an integrated operations platform designed to enhance the safety, productivity, and profitability of fleet management and operations. Utilizing cutting-edge AI technology, Motive offers solutions such as driver safety monitoring, fleet management, equipment monitoring, and spend management. These services provide unparalleled visibility into vehicles and equipment, automate workflows, reduce costs, and improve efficiency for industries like construction, oil & gas, public sector, food & beverage, and logistics. Motive is recognized as a leader in fleet management and empowers companies to maximize their operational potential with innovative solutions.

📋 Description

• Set the product marketing vision, strategy, and operating priorities aligned with company and go-to-market goals • Own portfolio positioning, value propositions, messaging, and market narratives across products, customer segments, and industries • Build continuous understanding of customers, buyers, users, competitors, and market dynamics through research, customer conversations, win/loss insights, and field feedback • Partner with Product and executive leadership to incorporate customer insights into product strategy, roadmap decisions, packaging, and lifecycle planning • Champion responsible use of AI to improve customer insight, content quality, and team productivity • Lead go-to-market strategy for launches and major product releases • Equip Sales and Customer Success with playbooks, competitive guidance, talk tracks, demos, and customer-facing content • Develop competitive intelligence and market insights, translating findings into recommendations and action • Partner with Demand Generation, Brand, Field Marketing, and other Marketing teams on integrated campaigns and programs • Establish measures connecting product marketing work to launch performance, pipeline contribution, win rates, product adoption, and expansion • Build and lead a high-performing product marketing team, develop future leaders, and foster ownership • Simplify processes, clarify priorities and decision rights, and focus resources on important customer and business problems

🎯 Requirements

• 12+ years of experience in product marketing • Significant leadership experience in a B2B technology or SaaS company • Track record of building and scaling product marketing teams • Experience leading through influence across Product, Sales, Customer Success, and Marketing • Experience positioning and launching a multi-product portfolio for varied customer segments, industries, or geographies • Strong customer and market orientation • Ability to turn qualitative and quantitative insight into clear strategy and differentiated messaging • Ability to connect product capabilities to customer outcomes and commercial value, including in complex or technical markets • Experience leading cross-functional launches and enabling go-to-market teams with practical, high-quality tools and content • Sound judgment in product, market, and go-to-market tradeoffs • Ability to prioritize important problems and make decisions with imperfect information • Strong analytical skills and experience using business and market signals to evaluate performance and refine strategy • Excellent executive communication and storytelling skills • Ability to make complex ideas accessible and persuasive • Collaborative, low-ego leadership style • Record of building inclusive, high-performing teams • Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations

🏖️ Benefits

• Competitive compensation and benefits • Total compensation may include variable compensation • Total compensation may include equity • Reasonable accommodations throughout the hiring process • Some interviews or new-hire training sessions may be held in person at one of Motive's global offices

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