Senior Demand Generation Marketing Manager

Job not on LinkedIn

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $150k - $200k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Netlify

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

☁️ SaaS

🏢 Enterprise

💰 $105M Series D on 2021-11

SaaS • Enterprise • Software Development

Netlify is a pioneering company in the cloud application platforms sector, recognized as a visionary by Gartner. It provides a comprehensive platform designed for building, deploying, and maintaining modern web experiences. Key offerings include Netlify Connect, Netlify Core, and Netlify Create, which facilitate data unification, frontend cloud solutions, and intuitive content management respectively. This platform supports custom domains, HTTPS, deploy previews, and rollbacks. Netlify aims to streamline workflows across infrastructure, websites, and teams, offering enterprise-grade security and a rich partner ecosystem. It caters to enterprises seeking reliable, high-performance web solutions, handling integrations, edge functions, and large-scale sites with ease.

📋 Description

• Build and own Netlify’s paid acquisition strategy, including paid search, paid social, retargeting, sponsorships, and other testable channels • Determine where paid acquisition creates incremental value and decide where to scale, hold, or stop spending • Manage external agency relationships and determine what work to bring in-house • Own budget planning, pacing, and ROI reporting for paid spend • Partner with Marketing Operations on attribution and UTM tracking • Define target audiences and channel mix aligned to Netlify’s ICP • Partner with Product Marketing on paid creative messaging inputs • Build measurement frameworks for CAC, signup/pipeline contribution, and payback by channel • Partner with Lifecycle and Campaigns on onboarding and activation journeys for paid-acquired users • Build the roadmap and business case for a fully staffed paid/performance team

🎯 Requirements

• 6+ years in demand generation or performance marketing • Direct ownership of a paid acquisition budget in a B2B SaaS or product-led growth environment • Hands-on experience running paid search, paid social, and retargeting programs • Track record of standing up or significantly scaling a paid acquisition program at an early stage • Experience managing an external agency or partner relationship • Working knowledge of attribution and marketing measurement • Experience partnering with Marketing Ops or Data teams to establish accurate tracking • Some experience marketing to developers or technical audiences, or with a PLG motion • Resume or short listing of job history and skills required when applying • Cover letter appreciated but not required • Willingness to work in a fully distributed company environment

🏖️ Benefits

• Robust benefits • Participation in Netlify’s equity plan • Equal Opportunity Employer • Disability interview accommodations