Senior Lifecycle Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

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Netspend

WebsiteLinkedInAll Job Openings

201 - 500 employees

💳 Fintech

🏦 Banking

👥 B2C

💰 Venture Round - NetSpend on 2009-07

Fintech • Banking • B2C

Netspend is a financial technology company that provides consumer-focused prepaid card and debit account services, plus related money-management features. It offers Netspend® prepaid cards available at retail locations, debit accounts with direct deposit (including early access to paychecks and government benefits), savings accounts, cash-back rewards, optional overdraft protection, and a nationwide reload network. Netspend is not a bank; its banking services are provided through partner banks (e. g. , Pathward, N. A. and Republic Bank & Trust Company) and deposits are FDIC-insured through those issuing banks. Netspend targets consumers who need accessible, no-credit-check payment and banking alternatives and operates an app and broad retail distribution (25+ years in service, 130K+ distribution locations, 200M+ registered accounts).

📋 Description

• Own the end-to-end lifecycle strategy driving engagement, retention, and lifetime value across the Netspend brand • Define lifecycle stages, important behaviors, engagement targets, and LTV targets • Build segmentation and targeting frameworks • Select lifecycle levers including onboarding content, feature adoption prompts, personalization, cadence, servicing touchpoints, and offers • Own a prioritized roadmap sequenced by impact and effort • Design and launch multi-step, multi-channel programs across email, SMS, push, in-app, direct mail, and paid retargeting • Cover onboarding, activation, direct deposit adoption, engagement, retention, and reactivation journeys • Own campaign build and orchestration in a modern engagement platform, including audiences, triggers, decisioning logic, personalization, and suppression • Partner with Data and Engineering on underlying event streams • Manage contact strategy and global suppression • Own the incentive toolkit, including rewards, cashback, bonuses, fee waivers, direct deposit incentives, referral, and win-back offers • Model offer economics including cost to serve, funding source, payback period, incremental margin, and LTV lift • Set eligibility logic, caps, frequency rules, and cannibalization controls; retire underperformers and rebalance spend • Build programs with holdouts and control groups to measure incrementality • Run continuous tests across messaging, creative, timing, channel, audience, and offer value • Partner with Analytics on LTV modeling, cohort and retention curves, and segment-level forecasting • Maintain performance reporting covering spend, impact, learnings, and next steps • Partner with Legal, Compliance, and Risk to meet UDAAP, Reg E, TCPA, CAN-SPAM, and bank and network partner requirements • Align Product, Finance, Analytics, Creative, Customer Care, and bank partners on priorities, funding, eligibility, and servicing readiness

🎯 Requirements

• 7+ years in lifecycle, CRM, retention, or growth marketing, with meaningful time in consumer fintech, banking, payments, subscription, or e-commerce • Demonstrated end-to-end ownership of a lifecycle or retention strategy, including roadmap and program development • Experience designing promotional and incentive programs, defending offer economics, and measuring incremental return • Hands-on expertise building complex, branching journeys in Braze, Salesforce Marketing Cloud, Iterable, Adobe Campaign, or comparable platforms • Strong analytical toolkit, including SQL and experiment design • Ability to reason about LTV, retention curves, and contribution margin • Experience marketing in a regulated environment • Communication skills to make a numbers-driven case to a senior audience • Prepaid, debit, neobank, or alternative financial services experience is a plus • Experience with direct deposit acquisition dynamics, next-best-action or propensity models, CDPs, and modern data warehouse workflows is a plus • Must be legally authorized to work in the United States and answer whether U.S. employment visa sponsorship is required