Associate Vice President, Group Director – Media Planning

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 10%

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Rain

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

📣 Marketing

📱 Media

Marketing • Media

Rain is a growth-focused, full-service marketing and media agency. It combines brand strategy, creative, media buying, and analytics to drive measurable customer acquisition and scale businesses. Rain specializes in video-first and converged TV media—across linear TV, CTV, addressable, programmatic, and YouTube—while using AI-enabled proprietary tools and a tech/data partner ecosystem to optimize performance in real time. The agency also runs specialty practice areas (e. g. , HypeHer for women’s sports) and serves a range of sectors with integrated creative, DRTV, and OTT capabilities.

📋 Description

• Serve as a senior strategic media lead on key client accounts • Develop innovative, future-facing plans that drive measurable business growth • Lead integrated planning across Converged TV, Audio, Social, Search, Programmatic, OOH, Print, and emerging channels • Translate audience insights, historical performance, attribution outputs, marketplace trends, and client objectives into actionable recommendations • Partner with Analytics and channel leads on measurement plans, KPI optimization, and future planning • Lead planning reviews, QBRs, client presentations, and executive discussions • Build trusted senior client relationships and escalate broader business or relationship issues • Partner with department leadership on planning standards, scalable processes, and cross-functional ways of working • Strengthen Rain’s Media Planning practice through improved planning quality, integration, training, and consistency • Advance planning tools, proprietary technology, AI-enabled workflows, and attribution models • Champion new business through pitches and cross-functional collaboration • Build agency and industry networks and contribute to POVs, case studies, training materials, and Media Impact Report content • Manage, mentor, and develop planning talent, including Directors and emerging leaders • Coach teams on strategic planning, client leadership, communication, delegation, and accountability • Provide input on staffing, resource allocation, utilization, and delivery models • Support account and department health across scope, staffing, profitability, deliverables, client satisfaction, and team capacity • Remove barriers, clarify ownership and next steps, and maintain urgency around critical deliverables

🎯 Requirements

• 12+ years of experience in agency media planning, integrated media strategy, or related media leadership for national accounts • Deep cross-channel planning experience across linear, streaming, digital, audio, social, search, programmatic, retail media, and emerging channels • Proven ability to translate data, research, marketplace context, audience insight, and performance results into compelling strategic narratives • Strong executive presence and communication skills • Experience leading or contributing to senior client conversations, planning reviews, QBRs, and new business presentations • Experience managing and developing senior planning talent, including Directors and high-potential future leaders • Strong business acumen, including staffing, scope, utilization, operational efficiency, resource planning, and healthy client business drivers • Future-facing POV on media industry change, including audience strategy, Converged TV, measurement evolution, attribution, AI-enabled planning, and changing consumer behavior • Critical thinking and problem-solving ability in ambiguous situations • Collaborative, agency-first mindset; values relationships at all levels and treats others with dignity and respect

🏖️ Benefits

• Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match and immediate eligibility • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks paid family and medical leave • Monthly Work-From-Home allowance • Flexible First environment enabling work from home and virtual/in-person connection • Investment in employees, technology, and tools