Marketing Director

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $135k - $160k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

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Raw Nutrition

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

🧘 Wellness

👥 B2C

eCommerce • Wellness • B2C

Raw Nutrition is a direct-to-consumer nutrition and supplement brand selling performance-focused products via an online Shopify store. The site lists product categories including pre-workouts, protein (whey, vegan, protein bars), creatine (monohydrate, gummies), amino acids (EAA), endurance & hydration fuels, ready-to-drink items, and wellness products. The storefront highlights features like third-party testing, subscription options (Subscribe & Save), promotions (free shipping thresholds, bundle codes), and targets athletes and everyday gym-goers.

📋 Description

• Own brand strategy, positioning, and messaging across all channels and touchpoints • Develop and manage the annual marketing plan and budget tied to revenue and growth targets • Translate company goals into a prioritized marketing roadmap • Monitor category trends, competitive activity, and consumer insights • Plan and execute integrated digital, social, email, retail, and traditional media campaigns • Manage content creation and creative production • Oversee e-commerce and DTC marketing, including site content, promotions, and acquisition • Lead retail/trade marketing, including packaging, in-store materials, broker/retailer support, and new-SKU launch plans • Manage social media strategy and calendar • Own performance marketing across paid social, search, Amazon, and retail media • Set KPIs and report on performance, ROI, and budget versus actuals • Run A/B tests and optimize messaging, creative, and channel mix • Shape creator, influencer, athlete, and ambassador strategy • Define and evolve creator ecosystem initiatives, including seeding, UGC, paid partnerships, affiliate/commerce, and ambassador programs • Align talent and creator work with brand strategy and campaign moments • Partner with Experiential/Community and Field teams on activations and community-building initiatives • Provide strategic input and budget alignment for major activations • Partner with Sales on retailer pitches, sell sheets, and trade shows • Work with Product/R&D on launches, naming, and go-to-market timing • Collaborate with Finance on budgeting, forecasting, and pricing/promotion strategy • Manage agencies, freelancers, photographers, and PR firms

🎯 Requirements

• 7+ years of marketing experience • At least 2–3 years in a CPG, food & beverage, beauty, or consumer products environment • Track record of setting strategy and personally executing campaigns • Experience with retail/trade marketing and retailer/distributor landscape • Strong grasp of paid social, SEO/SEM, email, and e-commerce • Ability to build dashboards, read a P&L, and use data to make decisions • Excellent writing and communication skills • Experience managing agencies, freelancers, or a small internal team • Familiarity with creator/influencer/talent partnerships and broader brand strategy • Experience partnering with specialized talent and experiential/community teams • Bachelor's degree in Marketing, Business, or related field, or equivalent experience • Experience launching new products/SKUs from concept to shelf • Familiarity with Amazon and retail media advertising platforms • Design or content creation skills, including Adobe Creative Suite, Canva, or video editing

🏖️ Benefits

• Comprehensive medical, dental, and vision benefits • Savings plans beginning on the first of the month after your start date • 401(k) retirement savings plan with a company match • Unlimited flex PTO • Sick time • Paid holidays • Monthly stipend for RAW products and gear • Access to RAW Athletic Clubs in Port St. Lucie and Stuart, Florida • Discounts on the family of brands