Product Marketing Manager

🕒 Yesterday

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $85.2k - $145.2k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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RealPage, Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $18.6M Post-IPO Equity - RealPage on 2022-01

Consulting • Logistics • Marketing

RealPage, Inc. is a provider of property management software and services focused on the rental housing and broader real estate markets. The company offers cloud-based (SaaS) platforms and AI-driven tools for leasing, resident experience, revenue and financial management, utility and sustainability, vendor and spend management, smart building integrations, and analytics—serving multifamily, affordable, student, senior, single-family and commercial property operators. RealPage’s solutions are designed for property management companies, owners, investors and vendors to streamline operations, increase revenue, and improve the resident experience.

📋 Description

• Develop differentiated positioning, messaging, value propositions, packaging, and supporting materials. • Partner with Sales to identify enablement needs and create pitch decks, battlecards, talk tracks, objection handling, competitive materials, use cases, and other sales resources. • Collaborate with Growth and Demand Generation to develop prospect-focused messaging, campaigns, content, and programs that generate awareness, engagement, and pipeline. • Translate product capabilities into business outcomes and buyer-specific stories across audiences, segments, and sales-funnel stages. • Analyze the market, buyers, and competitive landscape and provide actionable insights. • Develop and maintain competitive intelligence. • Bring market needs, prospect feedback, and revenue opportunities into product and marketing strategy. • Support go-to-market planning for new products, features, and offerings, focusing on sales readiness, prospect messaging, and commercial execution. • Create prospect-facing and sales-facing content, including presentations, solution briefs, product videos, website copy, campaign content, and other materials. • Educate and enable internal teams through live training, product updates, messaging guidance, and supporting assets. • Establish feedback loops with Sales and Growth teams and continuously improve messaging, content, and enablement.

🎯 Requirements

• 3+ years of experience in product marketing, sales enablement, product management, growth marketing, or a related function, with a track record of increasing responsibility. • Experience partnering closely with sales organizations and creating messaging, content, and enablement that supports pipeline generation and revenue growth. • Strong understanding of B2B buyer journeys and ability to translate product capabilities into clear business value for prospects. • Exceptional writing and editing skills. • Strong understanding of positioning, messaging, product marketing, competitive intelligence, and go-to-market strategy. • Comfortable working in a highly collaborative, cross-functional environment with Sales, Growth Marketing, Product, and other teams. • Strong qualitative and quantitative analytical skills, using market, competitive, prospect, and performance data. • Ability to balance strategic thinking with hands-on execution. • Experience working in a SaaS software company required. • Bachelor’s degree preferred, but not required; experience and ability to make an impact emphasized.

🏖️ Benefits

• Health, dental, and vision insurance. • Retirement savings plan with company match. • Paid time off and holidays. • Professional development opportunities. • Performance-based bonus based on position. • Certain roles are eligible for additional rewards, including annual bonus and sales incentives depending on the applicable plan, role, and individual performance.