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Senior Product Marketing Manager

🔥 12 hours ago

❄️ Minnesota – Remote

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💵 $99.2k - $153.8k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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Logo of SPS Commerce

SPS Commerce

1001 - 5000 employees

📦 Logistics

💼 Consulting

☁️ SaaS

💰 $7.5M Series unknown on 2007-06

Logistics • Consulting • SaaS

SPS Commerce is a SaaS company that operates an intelligent supply chain network connecting retailers, brands, manufacturers, distributors, and logistics providers. It provides cloud-based EDI/B2B data connectivity, APIs, order and fulfillment orchestration, analytics, and embedded AI (SPS MAX) to automate workflows, ensure compliance, onboard trading partners, and improve retail supply chain performance and visibility.

📋 Description

• Lead portfolio positioning by defining solution narratives, network messaging, and market architecture across product lines • Define messaging frameworks and content strategy for websites, campaigns, thought leadership, and customer communications • Define ICP, buyer, and user personas and own the buying experience, including deliverables, content, and journey design • Own competitive counter-positioning and competitive programs by product line • Use AI-powered market intelligence, customer insights, competitive intelligence, and analytics to refine positioning and go-to-market strategy • Build market and customer expertise through customer conversations and industry events • Develop customer stories, event speaking opportunities, and webinars • Partner with Product Management on win/loss analysis, competitive intelligence, pricing, promotion, and packaging decisions • Develop and lead integrated go-to-market strategies for product launches • Create messaging, content, and enablement assets supporting sales and channel success • Partner with Sales Enablement to deliver training and drive adoption • Partner with Customer Marketing on case studies, testimonials, and advocacy programs • Partner with Product, Sales, and Marketing on acquisition, expansion, retention, and product adoption strategies • Assess marketing program effectiveness and use data to improve sales and marketing processes • Represent SPS Commerce at conferences, webinars, customer events, media opportunities, and presentations

🎯 Requirements

• Bachelor's degree in business or marketing and 7+ years of product marketing experience, or Master's degree and 5+ years • Demonstrated track record of owning go-to-market strategy for a product line or portfolio • At least 3-4 years in a market-facing role • Experience delivering presentations to customers and prospects • Experience conducting competitor analysis and market research • Experience influencing pricing, packaging, or product strategy decisions with Product Management • Experience presenting to senior leadership and executive audiences • Exceptional ROI-tracking skills • Strong public speaking and writing skills • Excellent interpersonal and leadership skills • Ability to interact with staff, colleagues, cross-functional teams, and third parties • Experience mentoring junior team members • Proficiency in Microsoft Office, Project, or Basecamp • Experience with collaboration and CRM tools such as Slack and Salesforce • Experience owning portfolio or platform-level positioning across multiple product lines preferred • Experience with pricing and packaging strategy preferred • Familiarity with Marketo, Pardot, Omniture, and Google Analytics preferred • Experience in B2B SaaS or a similarly complex, multi-persona buying environment preferred

🏖️ Benefits

• Health insurance • Dental insurance • Vision insurance • Disability insurance • Life insurance • Paid time-off • 401(k) • Health and flexible spending accounts • Stock purchase plan

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