Product Marketing Manager

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tonies® USA

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

Education

tonies® USA is a company that offers a creative audio experience for children through its innovative Toniebox, a screen-free audio speaker that plays music and stories. By placing a Tonie character on top, kids can enjoy various narratives and songs from a diverse library, including literary classics and Disney films, enhancing their imagination and listening skills. The company emphasizes educational and entertaining products for kids while promoting screen-free engagement.

📋 Description

• Lead product marketing strategy to ensure successful launches and sustained brand growth • Own North America product readiness for major tentpole and booster marketing moments • Coordinate cross-functional teams for timely, on-brand execution • Identify and recommend products for PR, influencer, and campaign opportunities • Oversee implementation of marketing plans across product launches • Partner with Creative, Content, Product, Operations, and Trade Marketing teams on launch readiness and retail expansion • Track timelines, product availability, execution milestones, risks, and adaptations • Define focus SKUs, support photoshoot planning, and deliver finalized marketing assets • Manage licensor partner relationships, approvals, and go-to-market planning • Present company-wide on upcoming product marketing initiatives • Coordinate with the NA Portfolio Lead and Global Portfolio on product development and changes • Analyze and report product launch performance using Tableau • Own Asana as the Product Marketing system of record • Keep Salsify product data up to date • Resolve roadblocks, risks, and issues related to products, processes, and toolboxes • Connect initiatives, stakeholders, and processes to ensure alignment and efficiency • Manage and mentor a Product Marketing Coordinator

🎯 Requirements

• Residence in the US East Coast or Central Time Zone • Passion for early childhood entertainment and education • Proven product marketing experience, ideally in toys, entertainment, or consumer goods • Strong leadership skills with experience mentoring or managing a direct report • Ability to work cross-functionally with Marketing, Sales, Operations, and Content teams • Excellent organizational skills; detail-oriented and process-driven • Strong communication and interpersonal skills • Experience with project management tools including Asana, Google Suite, and Miro