Senior CRM Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🦌 Connecticut, Florida, +5 more states – Remote

🦌 Connecticut – Remote 🐊 Florida – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🔔 Pennsylvania – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Own the overall CRM strategy across lifecycle, personalization, loyalty, retention, acquisition, automation, and customer experience • Define strategic guardrails for segmentation, testing, cadence, and channel mix • Own customer journey mapping, planning, and execution across acquisition, onboarding, engagement, loyalty, winback, reactivation, and retention • Build and own the CRM roadmap, including lifecycle initiatives, CDP capabilities, automations, testing plans, AI enhancements, and personalization use cases • Lead hyper-personalized customer experiences using customer data, behavioral signals, lifecycle triggers, and AI-powered decisioning • Manage, develop, coach, and prioritize work for Senior Digital Marketing Specialists • Ensure CRM operations are scalable, repeatable, resilient, and governed across markets • Own CRM platform health, administration standards, access, integrations, releases, feature adoption, documentation, and governance • Design and oversee processes for governance, QA, monitoring, incident response, documentation, and risk management • Manage CRM platform, agency, and technology vendors • Own offer decisioning strategy and operating model • Partner with loyalty, analytics, technology, merchandising, ecommerce, and operations on accurate and financially responsible offers • Lead CRM channels and ecosystem strategy across email, SMS/MMS, mobile push, in-app, web, app, paid-media audiences, and emerging channels • Monitor ecosystem changes and translate privacy, security, deliverability, consent, attribution, device, and platform changes into business and technical actions • Evaluate and adopt automation, predictive analytics, AI-assisted orchestration, and agentic workflows • Identify relevant enterprise customer, transaction, behavioral, digital, retail, loyalty, service, and operational data • Partner with data, analytics, engineering, technology, product, ecommerce, retail, compliance, and business owners to ensure CRM data readiness • Establish data-quality standards and escalation/remediation processes • Set CRM KPI, reporting, testing, and insights expectations • Translate performance trends into strategic recommendations for leadership • Serve as the primary CRM stakeholder for leadership and cross-functional teams • Represent CRM in roadmap planning, resourcing, acquisition planning, customer experience visioning, and go-to-market initiatives • Create cross-functional workflows and meeting cadences to track progress, resolve risks, document decisions, and report recommendations • Own CRM readiness and strategy for new markets and major launches • Lead adoption of platform features, AI enhancements, journey orchestration, predictive audiences, automation, and personalization • Manage acquisition-focused CRM initiatives connecting first-touch experiences to long-term lifecycle value

🎯 Requirements

• Senior-level CRM marketing experience implied by the Senior CRM Marketing Manager role • Experience owning CRM strategy across lifecycle, personalization, loyalty, retention, acquisition, automation, and customer experience • Experience with customer journey mapping, planning, and execution • Experience with segmentation, testing, cadence, channel mix, and advanced targeting • Experience managing and developing marketing specialists • Experience administering and governing CRM platforms, including access, integrations, releases, documentation, and feature adoption • Experience with process design, governance, QA, monitoring, incident response, and risk management • Experience managing CRM platforms, agencies, technology vendors, scopes, timelines, deliverables, service levels, budgets, and accountability • Knowledge of offer decisioning, eligibility, suppression, prioritization, arbitration, contact rules, testing, measurement, and governance • Expertise in email, SMS/MMS, mobile push, in-app, web, app, paid-media audiences, and emerging CRM channels • Knowledge of AI, privacy, security, deliverability, consent, attribution, and platform policy changes • Experience partnering with data, analytics, engineering, technology, product, ecommerce, retail, compliance, and business owners • Knowledge of data quality, identity resolution, consent, event definitions, taxonomy, suppression logic, deduplication, latency, reconciliation, and data pipelines • Experience establishing KPIs, reporting frameworks, testing frameworks, and strategic insights • Experience leading cross-functional and executive stakeholder alignment • Experience with market expansion, major launches, AI enhancements, journey orchestration, predictive audiences, automation, and personalization at scale • Location preference: remote on the East Coast in FL, PA, GA, OH, CT, WV, or MD

🏖️ Benefits

• A comprehensive benefits package including paid time off • Remote work available for eligible locations