Director of Fleet Business Development

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🔥 13 minutes ago

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WernerCo.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🏗️ Construction

📦 Logistics

🔧 Hardware

Construction • Logistics • Hardware

WernerCo. is the trusted leader in ladders and fall protection equipment, dedicated to ensuring safety for trade professionals. With a comprehensive range of products including step ladders, extension ladders, multi-position ladders, scaffolds, and various safety harnesses, WernerCo. provides innovative solutions to enhance productivity and safety on the job site. Committed to training and resources, WernerCo. focuses on the importance of ladder safety and ensures that professionals have the right tools and training to perform their work safely and effectively.

📋 Description

• Execute the regional fleet growth strategy across construction, utilities, telecommunications, government, service, and delivery fleets • Develop direct relationships with commercial fleet end-users operating trucks and vans • Conduct fleet assessments and vehicle workflow evaluations • Recommend productivity-enhancing truck and van upfit solutions • Influence vehicle specifications before procurement and bid processes • Drive conversion opportunities through product demonstrations, ride-alongs, fleet reviews, and pilot programs • Build relationships with regional fleet management company representatives and support FMC-driven opportunities • Lead strategic engagement with distributors and upfitters stocking Weather Guard Truck and Van products • Own or co-own annual joint business planning with key partners • Maintain a national Fleet Opportunity Pipeline and provide forecasting inputs to the SIOP process • Drive revenue, margin, fleet conversion, pipeline, program adoption, and retention KPIs • Partner with engineering, operations, production, supply chain, and field sales leadership • Support pilot programs, new product launches, and scalable fleet solutions • Lead complex multi-vehicle, multi-region, or multi-year fleet sales pursuits • Develop executive-level sales proposals and presentations • Negotiate commercial terms, pricing frameworks, and program agreements

🎯 Requirements

• Bachelor's degree in Business, Marketing, Engineering, or a related field (preferred) • 5–10+ years of progressive experience in fleet management companies, direct aftermarket upfit sales, truck and van upfit manufacturing, or adjacent commercial vehicle industries • Proven success leading enterprise fleet accounts, national programs, or scalable fleet solutions • Deep understanding of commercial truck and van upfits, fleet specifications, distributor economics, and installation workflows • Demonstrated ability to influence without authority and operate effectively in a matrixed, cross-functional environment • Strategic and analytical thinking with strong business acumen • Executive presence and communication skills • Advanced negotiation and deal structuring capabilities • Ability to translate market insight into actionable strategy • Strong pipeline discipline and forecasting rigor • Collaborative leadership style with high accountability • Self-directed, results-oriented, and comfortable operating with ambiguity • Willingness to travel 50–75% based on fleet account development, partner engagement, and national meetings

🏖️ Benefits

• Equal opportunity employment • Commitment to diversity, equity and inclusion