10 Brand Designer Interview Questions and Answers for product designers

flat art illustration of a product designer

1. What motivated you to become a Brand Designer?

Since I was young, I have always had a passion for art and design. I loved to create things that were aesthetically pleasing and I enjoyed the creative process of bringing an idea to life. As I got older, I realized that combining my passion for design with my interest in marketing would be the perfect career path for me. I decided to pursue a degree in Graphic Design and Marketing, where I studied typography, color theory, and visual communication.

After graduation, I started my career as a Junior Designer at a small marketing agency. During my time there, I was able to work on various branding projects for different clients. Seeing how my designs impacted their businesses and helped establish their brand identity was incredibly rewarding.

One of my most successful projects was for a startup company that was struggling to gain traction. They had a great product, but their branding was inconsistent and confusing. I created a new brand identity for them and developed a comprehensive style guide that they could use across all their marketing channels. As a result, their sales increased by 50% within the first three months of implementing the new branding. This experience solidified my passion for brand design and the impact it can have on a business.

Overall, I am motivated to be a Brand Designer because of the combination of creativity and strategy it requires. It allows me to not only create beautiful designs, but also to help businesses establish a unique and cohesive brand identity that can ultimately drive their success.

2. What are the most important elements of a successful brand?

There are several critical elements of a successful brand:

  1. Consistency: Maintaining consistency across all touchpoints is essential for building brand recognition and establishing trust with consumers. This extends to visual elements such as logos, color palettes, and typography, as well as messaging and tone of voice.
  2. Differentiation: In a crowded marketplace, it's vital to identify what sets your brand apart from the competition. This could be through unique product offerings, targeted messaging, or a niche audience.
  3. Emotional Connection: Consumers are more likely to build loyalty and trust with brands that make them feel something. Creating an emotional connection through storytelling, purpose-driven messaging, or a strong brand mission can be a powerful way to build brand equity.
  4. Accessibility: Brands that make it easy for consumers to engage and interact are more likely to succeed. This includes user-friendly websites and mobile apps, responsive customer service, and social media channels that allow for two-way communication.
  5. Evolution: Successful brands are ones that can adapt and evolve with changing consumer needs and cultural shifts. This includes staying up to date with industry trends, consistently innovating, and being willing to pivot when necessary.

For example, a study by Interbrand found that the top 10 global brands consistently scored high in these key areas, with Apple leading the pack in terms of differentiation and emotional connection. In contrast, brands that fail to prioritize these elements can struggle to stand out and build a loyal customer base.

3. Can you describe the design process you followed in your most recent project?

For my most recent project, I followed this design process:

  1. Conducted market research to understand our target audience, what they need and how our design can solve their problems.
  2. Created User Personas based on market research and identified design challenges.
  3. Developed several design concepts and presented them to the team and stakeholders to get feedback.
  4. Wind down to one final concept and built wireframes and prototypes.
  5. Conducted user testing on the wireframes to identify any usability issues and improve the user experience.
  6. Refined the design based on user feedback and iterated on it until we felt we had the best solution.
  7. Produced a final design and provided it to the development team for implementation.
  8. Conducted usability testing on the final product to identify any issues and fix them before launch.
  9. Launched the product.
  10. Gathered feedback from users and created a report outlining the design's success.

Using this process, our most recent project was a success. Our user testing results improved by 40%, and we launched on time and under budget.

4. What design software are you proficient in?

If I had to choose just one design software to call myself proficient, it would be Sketch. I have worked with Sketch for years, allowing me to create impressive designs quickly and efficiently.

For example, I recently used Sketch to design a new brand identity package for a client. The result was a modern and minimalist design, which the client loved. Using Sketch allowed me to quickly iterate on my designs and collaborate with the client easily.

Additionally, I am also proficient in Adobe Creative Suite, particularly Illustrator and Photoshop. For instance, using Illustrator, I created a logo for a startup that was subsequently featured in a publication. The piece praised the logo's clean and professional design while also conveying the brand's essence in a simple yet creative way.

In sum, my proficiency with these design software tools allows me to create impressive designs that meet clients' needs in a variety of industries, all while working efficiently and collaboratively with my team.

5. Can you explain your approach to creating a visual identity for a new brand?

When creating a visual identity for a new brand, my approach involves three main steps:

  1. Research: I start by learning everything I can about the brand, its values, target audience, competitors, and industry trends. This helps me get a solid understanding of what the brand needs to communicate and how it can stand out in its market.
  2. Conceptualization: Based on the research, I brainstorm ideas and create mood boards to develop a visual direction that aligns with the brand's values, personality, and goals. I focus on creating a unique and memorable visual identity that captures the brand's essence and appeals to its target audience.
  3. Execution: Once I have a solid concept, I start designing the visual identity across different touchpoints such as logos, typography, color palette, imagery, and marketing assets. I seek feedback from stakeholders and make revisions until we arrive at a final product that effectively represents the brand's values and resonates with its audience.

One example of my success in creating visual identities is my work for a new e-commerce start-up. I conducted extensive research on the target audience and their preferences, which led me to a unique color palette and typography combination. I designed a logo that was both simple and memorable, which resulted in a high level of brand recognition and an increase in sales by 30% in the first quarter of its launch.

6. How do you stay up to date with the latest design trends and technologies?

As a brand designer, staying current with design trends and technologies is crucial to remaining relevant and creating impactful designs. To do so, I

  1. Follow design influencers and leaders on social media platforms like LinkedIn and Behance. This helps me stay on top of emerging trends and allows me to incorporate new ideas into my own designs.
  2. Attend design conferences and workshops to learn about new technologies and techniques. For example, I recently attended a workshop on design thinking and was able to incorporate those principles into a brand redesign for a client.
  3. Read design publications and blogs to stay informed about the latest industry news and trends. This allows me to have informed discussions with clients and colleagues about what's happening in the industry.

I also make it a point to experiment with new tools and technologies to broaden my skill set. For example, I recently started using augmented reality in my designs and found it to be a powerful storytelling tool. By staying up to date on the latest design trends and technologies, I'm able to provide my clients with cutting-edge solutions that drive their business forward.

7. Can you show me some examples of projects where you have collaborated with cross-functional teams?

Yes, I have extensive experience collaborating with cross-functional teams. One example is when I worked with the product and engineering teams at XYZ Company to redesign the user interface of their mobile app.

  1. First, I held a design workshop with the product team to gather requirements and understand the user needs. From there, I created wireframes and design mockups.
  2. Next, I presented my designs to the engineering team and worked closely with them to ensure the feasibility of the designs and make adjustments where needed.
  3. Together, we conducted user testing and iterated on the designs based on user feedback. This resulted in a 30% increase in user engagement within the first month of the app’s launch.

Another example is when I collaborated with the marketing and sales teams at ABC Company to create a new brand identity.

  • I first held a brand workshop with the teams to gather insights and understand the company’s unique value proposition.
  • From there, I created a brand guide that included a new logo, color palette, typography, and messaging tone.
  • The marketing team then implemented the new brand across all marketing channels, resulting in a 20% increase in website traffic and a 15% increase in sales leads within the first quarter.

Overall, I believe that effective collaboration with cross-functional teams is essential for creating successful design solutions that meet both user and business needs.

8. What are some challenges you've faced when working on a branding project and how did you overcome them?

During a branding project for a major tech company, one of the biggest challenges I faced was creating a brand voice that could appeal to both B2B and B2C audiences. The client wanted to maintain a corporate image while also appearing approachable and friendly to individual consumers.

To overcome this challenge, we conducted extensive research into the target personas and analyzed their values and pain points. Based on our findings, I recommended the development of a brand personality that could be adaptable and flexible, incorporating elements of professionalism and warmth. This would allow the brand to speak to both audiences in a way that resonated with them.

  1. We held a series of workshops with both the client and the design team to define the brand's personality traits and style.
  2. We created multiple versions of the brand voice and tested them with focus groups to identify the most effective one.
  3. We worked closely with the client to ensure that the brand voice was consistent across all channels and touchpoints, including website copy, social media posts, and email campaigns.

The results of our efforts were impressive. The client reported an increase in engagement across their social media platforms and a significant increase in customer loyalty. In fact, a survey we conducted after the implementation of the new brand voice showed that 87% of customers felt more connected to the brand and more likely to recommend it to others. This was a great outcome for both the client and the design team.

9. How do you ensure consistency of the brand messaging across various channels?

As a Brand Designer, it is essential to maintain consistency of the brand messaging across all channels. To ensure this consistency, I follow a few key steps:

  1. Develop a comprehensive brand style guide: This guide outlines the brand's visual identity, tone of voice, and messaging guidelines. This helps me get a clear understanding of the brand's messaging and how to convey it consistently.
  2. Train and educate stakeholders: I educate all stakeholders about the brand style guide, ensuring consistency of usage and guidelines adherence. This helps everyone understand the importance of consistent messaging and how to achieve it.
  3. Review all materials: I review all marketing materials used on various channels to ensure compliance with the brand style guide. This includes social media posts, email campaigns, website copy, and brand materials.
  4. Perform audits and analyze data: I perform audits and collect data regularly to see the impact of the brand on various channels. I then use this data to make informed decisions about adjustments and improvements to the messaging across all channels. For example, after implementing a new campaign, the click-through rate of the campaign can be compared to previous campaigns to assess whether or not the messaging is consistent and effective.
  5. Continually improve: Finally, I continually analyze and improve brand messaging across all channels. By staying up-to-date on industry trends and paying attention to competitors, I make sure the brand messaging remains fresh and relevant.

For example, I implemented these steps when working with a start-up e-commerce business. The brand had inconsistencies in messaging across various channels, which led to confused buyers and low sales. After implementing the above steps, we saw a 15% increase in sales within six months, and the brand's messaging became more recognizable and coherent across all channels the start-up was using. This result proves that ensuring consistency of brand messaging is essential in achieving brand recognition, customer loyalty and increased sales.

10. How do you measure the success of a brand design project?

Measuring the success of a brand design project is crucial. To do this, I utilize several key performance indicators:

  1. Brand Recognition: One way to measure success is to evaluate whether the design has increased brand recognition. For instance, a pre- and post-survey of brand recognition can be taken among the target demographic to see if there has been a noticeable increase in recognition since the redesign.
  2. Engagement Metrics: Engagement metrics can reveal the effectiveness of a brand design. High click-through rates, increased website traffic and time spent on the site are all signs that the design is resonating with the audience.
  3. Conversion Rates: Ultimately, the measure of success of a brand design is whether it increases conversions. Conversion rates can be measured using tools like Google Analytics. For example, comparing conversion rates before and after the design changes can determine whether the redesign had a positive impact.
  4. Social Media Metrics: Social media is a powerful tool for brand promotion, and I measure the success of a design by tracking metrics such as likes, shares, and comments on social media channels.

Recently, I worked on a rebranding project for a startup. We updated the company's logo, messaging and website design. After the design was implemented and launched, the company saw a 30% increase in website traffic and a 20% increase in conversion rates. Additionally, the company's social media accounts experienced a 50% increase in engagement metrics. Overall, the rebranding project was a huge success, and the data showed that the design was effective in reaching the target audience and driving engagement and conversion rates.


Congratulations, you've made it to the end of our 10 Brand Designer interview questions and answers in 2023 blog post! Now that you've read through these questions and answers, it's time to take the next steps towards landing your dream remote job. One of the first things you should do is write a compelling cover letter that showcases your skills and experiences. Check out our guide on writing a cover letter for product designers here. Another crucial step in your job search is to prepare an impressive CV that highlights your relevant education and work history. Our guide on writing a resume for product designers here can help you get started. Finally, when you're ready to start searching for remote product designer jobs, look no further than our job board here. We have a variety of job listings from top remote companies that are looking for talented designers like you. Good luck on your job search and we hope you find your perfect remote role soon!

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