10 Design Strategist Interview Questions and Answers for product designers

flat art illustration of a product designer

1. Can you walk me through your design process?

My design process is divided into four main stages:

  1. Research: I start by researching extensively about the company, target audience, industry trends and competition. I conduct user interviews, surveys and gather data to identify pain points or opportunities for improvement.
  2. Ideation: Based on the insights from the research, I brainstorm ideas and create rough sketches or wireframes to test how well they solve the identified problems. I encourage feedback from the team, and iterate on the designs multiple times.
  3. Design: Once the ideas are concrete, I start creating high-fidelity designs with pixel-perfect attention to detail. I make use of design software like Sketch or Figma, and ensure that the design is in line with the company's branding guidelines and is user-friendly. I also conduct usability tests to ensure that the design is intuitive and efficient.
  4. Launch and analyze: After the design is finalized, I collaborate with developers and oversee the launch of the product or feature. I analyze the data to measure the success of the design and collect feedback to continuously improve the user experience.

For example, during my time at XYZ company, I led the redesign of the homepage which resulted in a 40% increase in user engagement and a 20% increase in conversion rates. We achieved this by conducting user research to understand pain points and making the design more user-friendly and visually appealing.

2. What do you think is the most important quality for a design strategist to have?

The most important quality for a design strategist to have is the ability to think critically and creatively. In today's fast-paced and ever-changing market, it's crucial that design strategists are able to adapt quickly and come up with innovative solutions to complex problems.

  • Having this quality allows design strategists to approach challenges with a fresh perspective and develop unique strategies that set them apart from their competitors.
  • For example, when I was working as a design strategist for a startup, we were tasked with creating a new brand identity that would appeal to a younger demographic. Using my critical and creative thinking skills, I conducted extensive market research and analyzed consumer trends. As a result, I proposed a new design strategy that focused on incorporating bright, bold colors and playful typography.
  • The strategy was so successful that within six months of implementation, our customer engagement increased by 30% and our revenue grew by 40%.

Overall, a design strategist with strong critical and creative thinking skills is essential for driving success in any industry!

3. How do you approach problem-solving in your work?

When approached with a problem in my work as a design strategist, I follow a structured approach to ensure that I am addressing the issue in a comprehensive manner. I begin by gathering data and insights on the challenge at hand, conducting research on industry trends, competitor strategies, and client needs. These insights help me to formulate an informed and strategic approach to the problem. Next, I collaborate with my team to brainstorm solutions, encouraging open communication and a willingness to consider all ideas. We evaluate each potential solution by its potential impact, feasibility, and alignment with our overall strategic goals. Once we have narrowed down our options, we conduct prototyping and testing to refine our approach and ensure that we are on the right track. This can include creating wireframes, building proof-of-concept models, or conducting user testing to gather feedback. Finally, we implement the finalized solution, closely monitoring its performance and making adjustments as necessary. For example, in my previous role as a design strategist for a healthcare company, my team and I identified a need to improve patient engagement with our wellness program. By following this problem-solving approach, we were able to develop a comprehensive solution that included targeted messaging, gamification, and personalized incentives. The result was a 25% increase in program engagement and a 15% reduction in hospital readmissions among participants. Overall, my approach to problem-solving allows me to take a holistic and strategic approach to addressing challenges in my work as a design strategist, resulting in data-driven and effective solutions.

4. How do you stay up-to-date with industry trends and technology changes?

As a Design Strategist, staying up-to-date with industry trends and technology changes is crucial to my success in the role. Here are a few ways I stay informed:

  1. Networking with other professionals in the field: I regularly attend industry conferences and events to meet other professionals and learn about new trends and technologies. As a result, I was able to connect with a UX researcher who introduced me to a new method of user testing that cut our testing time by 25%.
  2. Reading industry publications: I subscribe to several industry publications, such as Fast Company and UX Magazine, and read them on a daily basis. Doing this allowed me to discover a new design tool that streamlined our design process and saved us up to 4 hours per week.
  3. Participating in online discussion groups: I am a member of several online design discussion groups, such as AIGA and Reddit's Design subreddits. In these groups, I can ask questions and share ideas with other designers, as well as follow discussions around emerging trends and technologies. Recently, in one discussion, I discovered a new prototyping tool that reduced our design time by 10%.

Overall, by networking with professionals, reading industry publications, and participating in online discussion groups, I am able to stay current with industry trends and technology changes. These practices have helped me incorporate new technologies and design methodologies into my work, ultimately resulting in increased efficiency and productivity.

5. What has been the most important project you’ve worked on in your career so far and why?

One of the most significant projects I have worked on in my career was designing and implementing a new app for a clothing retailer. The app was intended to provide personalized recommendations to customers based on their browsing and purchase history, as well as their personal preferences and style.

  1. To start the project, I conducted extensive market research to determine the latest trends, customer demand, and competition. This helped us identify unique features that would set our app apart.
  2. Next, I collaborated with the development team to create a user-friendly interface that was intuitive and easy to navigate. We focused on incorporating algorithms that provide recommendations based on the customer's past behavior and gave them the option to customize their recommendations further.
  3. After the app was launched, we saw a significant increase in customer engagement and improved conversion rates. Over a six-month period, we tracked the number of downloads, the amount spent by app users, and the app's retention rate. The app garnered over 100,000 downloads, and we saw a 20% increase in sales from app customers, outperforming our initial projections.

I believe that the success of this project was due to our focused research, innovative design, and attention to detail. It was a fantastic team effort and one that I am incredibly proud to have been a part of.

6. What do you think is the most difficult challenge facing design strategists today?

One of the most difficult challenges facing design strategists today is keeping up with rapidly changing technology and industry trends. According to a recent survey by the Design Management Institute, companies that prioritize design outperform those that don't by as much as 228% over a 10-year period. However, as technology advances and industries evolve, it can be challenging for design strategists to stay ahead of the curve.

For example, in the past year, we've seen a sharp increase in the use of augmented reality (AR) and virtual reality (VR) technologies in design. As a design strategist, I've had to keep up with this trend and find ways to incorporate it into my work. This has required me to stay up-to-date on the latest AR/VR design tools and techniques, as well as collaborate closely with developers and programmers in order to create effective AR/VR experiences.

  1. What strategies have you used to keep up with changing technology and industry trends in your work?
  2. How do you approach collaborating with developers and programmers on AR/VR projects?
  3. Can you give an example of a time when you successfully integrated AR/VR technology into a design project?

7. How do you determine the success of a design project?

As a design strategist, determining the success of a design project is crucial. To do this, I start by setting clear goals and objectives for the project, which should be measurable and quantifiable. For example, if the goal is to increase website traffic, I would use analytics tools to track traffic before and after the project is completed.

  1. First, I gather feedback from users or stakeholders. This can be in the form of surveys, focus groups or interviews to understand how they perceive the design and their experience with it.

  2. I also assess whether the project met the goals that were set at the beginning. For example, did website traffic increase as expected, or did conversions improve?

  3. Next, I analyze data to identify any patterns or trends. For instance, I might look at user behavior on the website or app, focusing on metrics like bounce rate, time on page, or click-through rates.

  4. Finally, I work with the team to make any necessary adjustments or improvements. By incorporating feedback and data into the design process, we can continuously learn and iterate to improve the user experience and achieve better results.

One example of a successful project I worked on was for a startup that wanted to increase engagement on their mobile app. We set a goal of increasing daily active users by 25% within three months. By gathering user feedback and analyzing data, we discovered that users were struggling with the onboarding process. We made some adjustments to the onboarding steps and simplified the interface, resulting in a 30% increase in daily active users within two months. This demonstrated that our changes had a tangible impact on user engagement and the success of the overall project.

8. How do you incorporate user feedback into your designs?

As a design strategist, incorporating user feedback into my designs is crucial for creating products that meet the needs and expectations of our target audience. Here is my process:

  1. Collecting feedback: I regularly conduct user interviews, surveys, and usability tests to gather feedback on the user experience. I also analyze user metrics, such as website traffic and engagement rates.
  2. Identifying patterns: Based on the feedback collected, I categorize and prioritize the feedback based on frequency, severity, and impact on the user experience.
  3. Developing solutions: After identifying patterns, I work with the design and development team to create solutions that address the feedback. This includes wireframing, prototyping, and user testing to ensure that the solutions are effective.
  4. Testing and refining: I test the solutions with users to gather additional feedback, and then make adjustments accordingly. I continue this iterative process until the solutions meet user needs and expectations.

Using this process, I have successfully incorporated user feedback into various projects. For example, when working on a mobile app for a healthcare company, I conducted user interviews and found that users were overwhelmed by the amount of information presented on the app. I then developed a solution that simplified the interface and added more white space and visual cues. This resulted in a 30% increase in user engagement and a 20% decrease in bounce rates.

9. Can you give me an example of a time when you had to pivot your design strategy?

Yes, I can definitely provide an example of when I had to pivot my design strategy. In my previous role as a Design Strategist at XYZ company, we were tasked with redesigning a mobile app for a fitness company. After conducting user research and gathering feedback, we had initially planned on making the app more geared towards experienced fitness enthusiasts who wanted to track their progress and set specific fitness goals.

However, during the development phase, we noticed that the user engagement metrics were not performing as well as we had anticipated. After analyzing the data further, we realized that a large percentage of users were dropping off early on in the onboarding process. This prompted us to pivot our strategy towards making the app more beginner-friendly and simplifying the onboarding process.

To reflect these changes, we redesigned the app's onboarding flow to make it more intuitive and user-friendly, with clear visual cues and step-by-step instructions. We also added more features geared towards beginners, like pre-made workout routines and simplified tracking tools.

The results were impressive; after implementing these changes, we saw a significant increase in user engagement and retention. In fact, the retention rate increased by 25% over the course of six months. This experience taught me how important it is to be adaptable and able to pivot your strategy based on user feedback and data analysis.

10. What tools and software do you use in your design process?

As a design strategist, I believe in using the latest digital tools and software to streamline the design process and ensure the best quality of work. These are the tools and software that I am most familiar with:

  1. Adobe Creative Suite including Photoshop, Illustrator, and InDesign, which I use for creating visual designs and layouts.
  2. Figma and Sketch are my go-to tools for creating interactive prototypes that help me and my team visualize the end goal and iterate more efficiently.
  3. I also find Trello and Asana helpful in organizing project timelines and keeping everyone on the same page throughout the process.
  4. For user research and testing, I’ve worked extensively with tools like SurveyMonkey, Google Analytics, and Mixpanel to gather feedback on designs and make data-driven decisions. For example, during my time at Company X, I conducted A/B testing on landing pages for a new product and saw a 25% increase in click-through rates.
  5. I also stay up to date on design trends and best practices through blogs like Smashing Magazine and design communities like Dribbble and Behance.

Overall, I believe that using a combination of proven tools and keeping up with emerging technologies and trends is essential to building the best design strategies for clients and users.


Congratulations on making it to the end of our list of 10 Design Strategist interview questions and answers in 2023! But, the work doesn't stop here. Your next steps should include writing an outstanding cover letter that showcases your skills and experience. You can find our guide on writing a cover letter for product designers


. Additionally, it's important to have an impressive CV that highlights your accomplishments. Check out our guide on writing a resume for product designers


for more tips. And, if you're looking for remote product designer jobs, be sure to browse our job board at

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