Regional Marketing Manager

April 26

ActiveCampaign

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Helping over 180,000+ businesses meaningfully engage with their customers with Customer Experience Automation (CXA).

email marketing • marketing automation • sales automation

1001 - 5000

Description

• Develop and execute a regional marketing strategy that aligns with ActiveCampaign's overall marketing goals, considering the unique needs of the Brazilian market • Conduct market research and competitor analysis to identify opportunities and develop competitive differentiation strategies, specifically highlighting ActiveCampaign's strengths in marketing automation and sales engagement • Manage all aspects of the marketing budget for Brazil, including digital marketing campaigns, events, and content creation • Oversee lead generation activities and work closely with the sales team to ensure a smooth funnel from lead nurturing to customer acquisition • Develop and manage relationships with key media outlets and influencers in Brazil • Foster a strong brand presence in Brazil through online and offline marketing channels • Track and analyze marketing campaign performance and make data-driven decisions for optimization • Marketing Events

Requirements

• Minimum 5+ years of experience in B2B marketing, preferably with a focus on SaaS companies • Proven track record of developing and executing successful marketing campaigns • Strong understanding of digital marketing channels (SEO, SEM, social media marketing, email marketing, etc.) • Experience with marketing automation platforms is a plus • Fluency in Portuguese and English • Understanding of the Brazilian business landscape and marketing trends • Strong analytical and problem-solving skills • Excellent communication and interpersonal skills

Benefits

• None specified for this job opening