Senior Manager, Business Development – Europe

🕒 March 25

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AdAction

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

🤝 B2B

☁️ SaaS

B2B • SaaS

AdAction is a performance-driven adtech company that provides a Loyalty & Monetization Platform and a User Acquisition Engine to help brands and app platforms acquire, engage, and retain high-intent users. Its Value-Exchange Media infrastructure (including products like Qualume™, OfferIQ™, and Activate™) matches users with reward-driven offers and unifies campaign delivery, insights, and optimization to drive in-app engagement, retention, and monetization at scale. AdAction serves mobile-first marketers and publishers across industries, delivering measurable outcomes such as lower CPI, higher retention, increased offer redemptions, and improved ROAS.

📋 Description

• Identify, engage, and close new advertiser relationships across high-growth verticals • Build and manage a robust sales pipeline through outbound prospecting, networking, and market research • Own the full demand-side sales cycle, including prospecting, needs analysis, value positioning, pricing strategy, negotiation, and contract execution • Act as a strategic advisor to advertisers by understanding their KPIs and growth objectives and aligning AdAction’s rewarded solutions to their goals • Partner closely with internal teams including Account Management, Solutions, and Marketing to ensure successful onboarding, launches, and long-term partner success • Maintain a strong understanding of advertiser funnels, optimization levers, and performance metrics such as CPA, ROAS, retention, conversion rate, quality scores, and incremental lift • Track market trends, competitive activity, and emerging opportunities to inform vertical expansion and product strategy • Represent AdAction at industry events, conferences, and client meetings • Maintain accurate pipeline reporting and revenue forecasting in the CRM • Contribute senior-level input to advertiser strategy, market positioning, and future product development

🎯 Requirements

• 4+ years of experience in mobile advertising, performance marketing, user acquisition, or demand-side ad tech sales, with a strong record of revenue growth • Established network across relevant advertiser categories, particularly Gaming and non-Gaming verticals • Deep understanding of paid acquisition channels, attribution models, ROAS optimization, and UA performance metrics • Strong familiarity with AI-driven tools and concepts related to targeting, measurement, and performance optimization • Excellent communication and presentation skills, with the ability to engage marketing teams, UA leaders, and senior decision-makers • Proficiency in Excel • Experience working with CRMs such as HubSpot • Fluency in English is required • Highly self-motivated, strategic, and comfortable operating in a fast-paced, entrepreneurial environment • Willingness to travel domestically and internationally for client meetings and industry events

🏖️ Benefits

• Competitive base salary • Performance-based commission structure • Private health insurance or supplemental health coverage • Paid annual leave and public holidays in accordance with local regulations • Flexible, remote-first working culture • Learning and development support • Wellness and home office support where applicable