Head of Sales

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African Safari Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏨 Hospitality

🍽️ Food & Beverage

📣 Marketing

Hospitality • Food & Beverage • Marketing

African Safari Group is a premier inbound travel agent based in Cape Town, South Africa, specializing in Southern and East Africa's top safari experiences and luxury accommodations. They offer a 'done-for-you' safari experience, helping clients explore the essence of the continent with customized tours and safaris. The company prides itself on in-depth knowledge of African culture, attractions, and the terrain of each destination, striving to maximize clients' enjoyment. African Safari Group is committed to ethical tourism, contributing to job creation and development in Africa. They provide holiday protection through supplier default insurance, ensuring stress-free travel for their clients.

📋 Description

• Own the scaling of the sales organisation from 104 to 200+ consultants over 24 months • Lead six sales managers and teams across Eastern Africa, Southern Africa, and four South African teams • Lead the Flights, DMC, and ITC departments • Own sales execution, forecasting, and manager performance • Consolidate the organisation under one operating rhythm, forecast, and standard • Enforce and improve the documented sales process at scale • Use weekly stage-conversion scorecards by team and consultant as the primary management instrument • Improve contact, consultation, and quote-to-deposit performance before increasing headcount • Develop sales managers into leaders who manage their own performance processes • Build recruitment and onboarding processes measured by cohort ramp and time-to-target • Plan manager capacity ahead of consultant intake • Partner monthly with the Head of Performance Marketing on lead supply and capacity planning • Launch and validate a group bookings desk • Build an independent travel consultant network selling under the ASG brand • Establish DMC services for international agents and operators requiring Africa expertise

🎯 Requirements

• Has led and scaled a high-headcount, target-carrying consultative sales organisation with 100+ sellers under layered management, with demonstrable growth results • Develops team leaders who run their own performance conversations • Manages sales using stage-conversion data and forecast accuracy • Has built a sales recruitment and onboarding engine using cohort metrics, ramp curves, and hiring ahead of attrition • Comfortable enforcing a documented sales process for all employees, including top performers • Strong plus: experience in travel, luxury, or high-consideration sales • Experience launching trade, group, or agent-network revenue lines is a strong plus

🏖️ Benefits

• Leadership of the revenue engine of a scaling luxury travel business — six managers, 100+ consultants, and a mandate to double it • A seat at the leadership table, peer to the Head of Performance Marketing, reporting directly to the CEO with no political layers • A proven sales process, strong lead flow, and real investment behind the growth plan • Competitive executive salary plus performance incentive weighted to conversion quality and team ramp • The chance to build a 200-person sales organisation and the management layer that runs it