Product Marketing Manager

December 11, 2023

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Description

• Speak to our audience of mainly developers and engineers with technical accuracy and messaging that represents our brand and connects with target audiences • Create go-to-market strategies and campaigns for new and existing products, and carry out the execution of them • Maintain and elevate the product voice and identity across channels and campaigns • Responsible for product positioning, creative ideation, copywriting, product narrative, and creating product and marketing assets • Work closely with Digital, Community, Editorial, and Event marketing leads on marketing strategy • Champion our end users and act as the internal expert regarding their preferences, pain points, and motivators • Responsible for managing and growing our beta tester community and conducting user tests and feedback sessions • Collaborate with product and engineering teams and industry and educational partners • Act as the de facto program manager and coordinate between internal stakeholders and external partners to design and lead multi-channel, integrated marketing projects end-to-end • Support and assist other teammates’ marketing initiatives, including newsletter and event campaigns

Requirements

• 4 to 6 years of experience in product marketing, ideally at a fast-paced technology company • Experience with marketing technical products, content, or online education • Experience with coding, or a basic understanding and knowledge of Python is strongly preferred • Experience marketing to technical or developer audiences • Exceptional writing ability, with an eye for non-clichéd storytelling and persuasive calls to action • Proven ability to work at both strategic and tactical levels • Experience managing an editorial calendar and consistent publishing process • Proven experience managing product launches end-to-end • Experience working with technology products, especially AI or other emerging technology, is highly preferred • Demonstrated ability to collaborate and work cross-functionally with technical, analytical, and creative teams • Appetite for generating original, creative ideas and openness to new thinking • Bonus if you have: Experience with AI, online training, and education • Startup experience wearing multiple hats within the marketing department

Benefits

• Comprehensive benefits package including medical, dental, and vision coverage • 401(k) plan • Monthly education stipend • Flexible PTO