Senior CRM, Lifecycle Marketing Manager

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AlphaPet Ventures GmbH

WebsiteLinkedInAll Job Openings

201 - 500 employees

🍽️ Food & Beverage

📦 Logistics

📣 Marketing

Food & Beverage • Logistics • Marketing

AlphaPet Ventures GmbH is a leading digital brand platform for premium pet food in Europe. The company focuses on establishing healthy pet nutrition in the mainstream through a multi-channel distribution strategy. It has a balanced approach with approximately 50% direct-to-consumer (D2C) sales and 50% through business-to-business (B2B) partnerships. With over 10 years of expertise in digital brand building, AlphaPet carries a portfolio of premium brands and employs a scalable platform for sustainable growth. The company successfully applies a Buy & Build strategy to expand its market presence.

📋 Description

• Own Lifecycle CRM for seven pet food brands • Build, manage, and optimize Klaviyo flows and campaigns across all brands • Develop and manage automations and campaigns from ideation through go-live • Own email as the core channel • Expand into print mailings, WhatsApp, SMS, and RCS over time • Independently launch, test, measure, and rapidly iterate initiatives • Use RFM, segmentation, product, engagement, pet profile, and predictive data for personalized communications • Develop hook lines, initial design briefs, and emotionally engaging messaging • Use AI and automation tools to accelerate production and live testing • Communicate results clearly internally and with brand stakeholders • Act as a trusted, equal-level sparring partner

🎯 Requirements

• At least 3–5 years of hands-on CRM/Lifecycle Marketing experience with measurable results, ideally in e-commerce/D2C • Strong practical Klaviyo expertise or experience with a comparable marketing automation platform • Understanding of customer journeys and retention mechanics such as repeat purchases, CLV, and churn • Active use of LLMs, n8n, Cursor, and similar AI and automation tools • Experience independently building flows, segments, and templates • Confident command of segmentation, triggers, A/B testing, and deliverability • Responsible handling of consent and data protection in accordance with the GDPR • Data-driven approach and ability to translate Looker dashboards into concrete actions • Creative instinct for briefs, hook lines, campaigns, copy, and creative assets • Understanding of the relationship between creative and performance • Ability to empathize with pet owners • CV and cover letter, including earliest possible start date or notice period and salary expectations

🏖️ Benefits

• Flexible working hours based on trust-based time management • Home office options • Contribution toward home office equipment • Opportunity to work abroad for several months • 28 days of annual leave • Up to 20 days of unpaid leave • Special leave • Internal and external professional development opportunities • Anonymous individual or group therapy sessions and one-to-one meetings with therapists via OpenUp • Various employee discounts for people and pets • Regular team, company, and Family & Friends events • Social area with foosball table • Comfortable sofa area and Nintendo Switch/Mario Kart • High-quality, fully equipped office kitchen • Free drinks, fresh fruit, snacks, and sweets • Subsidized EGYM Wellpass membership with access to sports and wellness facilities • Access to modern AI tools