Director of Content, Video/Written (Remote)

March 19

Alpine Home Air

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Alpine Home Air Products was founded in 2002$1. .$1

HVAC • Ecommerce

51 - 200

Description

• Develop and oversee the production of engaging and informative videos, including FAQs, product and brand comparisons, installation guides, and feature highlights. • Manage on-location video production, which includes travel to various sites as needed. • Collaborate with marketing, sales, and product teams to identify key content areas and messages. • Manage the video production process from concept to completion, ensuring high-quality content that aligns with brand guidelines. • Oversee the creation and updating of written documents for Blueridge products, such as installation instructions, sales sheets, and specification sheets. • Develop and manage the creation of articles for Alpine's learning centers, focusing on SEO optimization to enhance online visibility and engagement. • Ensure all written content is accurate, user-friendly, and aligns with brand voice and standards. • Lead and mentor a team of content creators, including writers, videographers, and editors. • Collaborate with cross-functional teams to align content strategy with overall business goals. • Establish and maintain relationships with external agencies, freelancers, and other content partners as needed. • Develop a content strategy that supports brand objectives and customer needs. • Monitor content performance using analytics tools and adjust strategies based on data insights. • Stay updated with industry trends and best practices in content creation and distribution.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field. • Minimum of 5 years of experience in content creation and strategy, with a focus on video and written content. • Strong leadership skills with experience managing a content creation team. • Excellent communication and project management skills. • Proficiency in content creation tools and platforms. • Knowledge of SEO principles and best practices. • Experience in the HVAC industry is a plus. • Willingness and ability to travel for video production.

Benefits

• Competitive salary and a monthly gain-sharing bonus based on revenue growth • Group Healthcare, Health Savings Account, 401k retirement plan, and more • Paid vacation and paid holidays • Challenging and fulfilling work in a positive, optimistic results-oriented work environment • Paid educational and professional development training • Work-from-home (remote) plus periodic travel for video production