Senior CRM Strategic Planning Analyst

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🕒 April 24

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ampfy

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

📱 Media

👥 B2C

Media • B2C

ampfy is an independent communications and branding agency that combines strategy, creativity and media to build authentic connections between brands and consumers. Operating within the Biosphera network, Ampfy integrates data-driven media planning and creative production (including AI-augmented workflows) to deliver campaigns, brand storytelling, and integrated advertising solutions across digital and live channels.

📋 Description

• Lead the design of data-driven CRM strategies based on data, consumer behavior and business objectives, from diagnosis through execution and measurement. • Map end-to-end customer journeys (B2B and B2C) and create multichannel communication flows (email, SMS, push, WhatsApp, etc.) aligned with retention, loyalty and LTV goals. • Define strategic KPIs, monitor performance and propose continuous testing to optimize results. • Act as a bridge between Data, Marketing, Customer Service and Innovation, ensuring the CRM strategy is integrated across all business areas. • Conduct workshops and strategic presentations for clients and internal stakeholders, with clear storytelling, relevant data and a long-term vision. • Anticipate Martech and CRM trends, bringing practical innovation to projects. • Mentor and elevate the team, disseminating best practices, frameworks and a results-oriented culture.

🎯 Requirements

• Solid experience (minimum 6-8 years) in strategic CRM planning at agencies, consultancies or large companies, with a proven portfolio across multiple sectors. • Proficiency in CRM platforms (Salesforce, Oracle, HubSpot, Adobe, RD Station, etc.) and analytics tools (Google Analytics, Looker, Power BI, etc.). • Ability to read, interpret and translate data into business decisions — not just reporting, but generating actionable insights. • A 360° view of marketing and customer experience, fluent in concepts such as CDP, advanced segmentation, personalization, automation and CLV. • Excellence in verbal and written communication (impeccable Portuguese; advanced English is a strong plus). • Advanced presentation, storytelling, slide design and strategic meeting facilitation skills. • Hands-on, solution-oriented and results-driven mindset, comfortable working in agile environments with challenging deadlines.

🏖️ Benefits

• N/A