CRM and Marketing Automation Analyst – Mid-Level

🔥 1 minute ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Arco Educação

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

🤝 B2B

Education • B2B

Arco Educação é uma companhia brasileira focada em soluções educacionais para o ensino básico, desenvolvendo conteúdo, tecnologia e serviços para mais de 1. 3 milhões de alunos e mais de 5. 000 escolas privadas em todo o país, abrangendo desde a educação infantil até o ensino médio. O propósito da Arco é aliar educação de excelência e gestão eficiente.

📋 Description

• Build and operate automated journeys in Salesforce Marketing Cloud, primarily using Journey Builder and Automation Studio • Configure journey entry, exit, eligibility, exclusion, and suppression rules • Create and maintain Data Extensions, audience segments, and automations using SQL • Build journeys using data from different sources and objects, supporting the integration between Marketing Cloud and Sales Cloud • Execute and enhance multichannel campaigns and communications, including email, WhatsApp, and other channels and platforms • Work with CRM ecosystem tools such as RD Station, HubSpot, and product platforms • Perform technical QA and monitor journeys and automations • Analyze existing journeys and optimize segmentation, logic, flow, and operations • Identify and implement automation and scalability opportunities • Create and maintain documentation, standards, and organization of CRM assets • Work with requesting teams, translating business needs into CRM solutions • Support campaign operations as needed

🎯 Requirements

• Hands-on experience with Salesforce Marketing Cloud, especially Journey Builder, Automation Studio, Data Extensions, and campaign/journey configuration and execution • Experience building automated journeys • Knowledge of SQL applied to CRM for segmentation, data cleansing and processing, and automations • Experience with audience segmentation and structuring Data Extensions • Ability to work with entry, exit, eligibility, exclusion, and suppression rules • Ability to identify issues in existing journeys and automations and implement improvements • Experience in CRM operations involving multiple demands and stakeholders • Strong organizational and documentation skills, with a focus on quality and traceability • Ability to work independently on day-to-day requests without constant technical guidance • Strong communication skills to translate business needs into CRM solutions and configurations

🏖️ Benefits

• Flash food and/or meal allowance • SulAmérica health and dental insurance • Transportation allowance for on-site and hybrid positions • Extended maternity and paternity leave • Childcare assistance • Partnerships with Wellhub and Zenklub • Education incentive • Discounted airfare • Partnership with a pet health insurance plan • Access to Arco educational materials for employees’ children • Partnerships for MBA and graduate programs • All Arco positions are open to people with disabilities