Field Marketing Manager

March 11

Backbase

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The Engagement Banking Platform

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💰 Private Equity Round on 2022-06

Description

• Create Marketing plan to support revenue goals in APAC • Understand Backbase's key market segment, customers, propositions, products, and competitors • Develop relevant and credible stories for digital banking transformation • Manage on- and offline Marketing programs according to local market needs • Build 'for and through' marketing campaigns with Partner Account Managers and partners • Develop joint business for Backbase and partners in the region • Improve conversion of all PPC channels and website engagement

Requirements

• Deep understanding of developing compelling marketing plans • Curiosity about customer needs and experience in Account Based Marketing • Experience managing partner marketing • Knowledge of modern marketing stack: SalesForce.com, Marketo, LinkedIn, and Google Adwords • Positive, self-starter attitude • Hunger to make an impact • Strong analytical skills with focus towards details • Ability to work with a flexible schedule and occasional travel • Excellent verbal and written communications skills

Benefits

• Opportunity to be part of the digital banking revolution • Work on enabling banks and credit unions to become digital first • Develop and execute Field Marketing plans and activities in the APAC region • Create awareness and thought leadership for Backbase • Drive integrated demand generation programs working closely with regional sales teams • Work with Partner Account Managers and partner ecosystem • Execute customer and partner communications campaigns • Improve conversion of PPC channels and website engagement • Flexible schedule and occasional travel as necessary • Work as an integral part of a geographically dispersed team