Senior Growth Marketing Lead

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Beyond

51 - 200 employees

Founded 2013

🤝 B2B

🛍️ eCommerce

☁️ SaaS

💰 $42.5M Series A on 2019-09

B2B • eCommerce • SaaS

Beyond is the world's best revenue management platform designed for short-term rental hosts and property managers. It helps users drive revenue through dynamic pricing strategies, automated pricing solutions, and real-time market insights, allowing them to optimize their pricing and maximize profitability. With tools like the revenue calculator and advanced analytics, Beyond empowers its users to make data-driven decisions and improve their overall business performance in the competitive vacation rental market.

📋 Description

• Owning SEO, GEO, and AEO strategy across owned channels • Partnering on content creation; lead distribution, optimization, and performance • Managing organic social as a discovery and trust channel • Driving CRO across landing pages, signup flows, and onboarding entry points • Partnering with Product and Design to run tests and ship improvements • Identifying and close key conversion gaps • Supporting paid strategy alongside a specialized agency • Setting direction and ensure full-funnel message consistency • Aligning acquisition efforts to Host audience needs and experience • Optimizing the signup-to-activation handoff • Partnering on onboarding flows to drive key host actions and milestones • Tracking cohorts and identify drop-off points during the credit period • Building and prioritizing the growth experiment backlog • Developing hypotheses, run tests, and analyze results • Turning insights into actionable channel and growth strategies • Owning funnel metrics from first touch through activation • Pulling and analyzing your own data; building reporting views • Connecting channel performance to downstream outcomes • Collaborate closely with Product, Sales, and Revenue Management • Contribute to product launches, onboarding, and GTM execution • Use funnel insights to influence roadmap decisions

🎯 Requirements

• 5+ years of experience in growth marketing, performance marketing, or demand generation, ideally in B2C or B2B SaaS environment • A track record of improving search rankings and organic performance—not just producing content briefs • Experience working cross-functionally to ensure consistent messaging across the entire customer journey • Experience using Google Analytics 4 (GA4) to pull your own data and executing upon insights • Experience designing and running experiments end to end, from hypothesis to decision • Proven ability to connect channel performance to business outcomes such as signups, activation, and retention—not just top-of-funnel metrics • Experience in the short-term rental, proptech, or hospitality space is a nice to have • Familiarity with SQL or similar data querying tools is a nice to have • Experience with HubSpot, additional CRMs and/or Webflow is a nice to have

🏖️ Benefits

• stock options • unlimited PTO • private health insurance • more!

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