Senior Lifecycle Marketing Manager

November 11, 2023

Big Health

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Helping millions back to good mental health.

Behavioral medicine • Digital health • Digital medicine • Mental health • Digital therapeutics

51 - 200

💰 $75M Series C on 2022-01

Description

• Serve as a thought leader within the company in the current and future strategy, design, and operation of Big Health’s enrollment marketing engine • Act as company SME for our marketing automation platforms (primarily Iterable) and interface with the Product team on post enrollment member journeys • Operate with a data driven approach to all aspects of enrollment marketingMap current and future use cases to build lifecycle specific campaigns • Build automation flows, segmentation, and journeys within Iterable • Translate campaign and operational requirements to functional technical requirements within the Martech stack • Enable ongoing performance monitoring leveraging analytics dashboardsDevelop testing framework for ongoing performance monitoring • Constantly seek to improve monitoring, discover issues and deliver better value to the customerIdentify opportunities for collaboration with other complimentary benefit vendors to cross-promote within a client population

Requirements

• Minimum of 5 years experience integrating marketing technology solutions • Minimum of 5 years experience driving digital experience or marketing initiatives across a variety of channels, with an emphasis on email and SMS activation • Experience operating a marketing automation platform (Iterable preferred) and working with various MarTech platforms (analytics, CDP, Identity matching etc) • Prior experience marketing to employee, health plan and/or Public Sector populations is a plus • Collaboration super star who is a true self starter and values winning as a team • Superb organization; comfort managing a project from end to end, demonstrating attention to detail throughout • Customer orientation and insights-led approach to marketing and experimentation • Track record of successfully influencing and collaborating with cross-functional teams

Benefits

• generous vacation policy • professional development fund • flexible working locations • competitive salary packages including stock options