Director, Marketing

April 24

Bigeye

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The data reliability engineering platform

Data Analytics • Data Management • Data Engineering • Data Science • AI

11 - 50

Description

• Develop and execute comprehensive marketing strategies aligned with Bigeye's business objectives, ensuring brand consistency and market relevance. • Lead and mentor a team of in-house marketers, fostering a culture of innovation, collaboration, and continuous improvement. • Collaborate cross-functionally with sales, product, and executive teams to drive integrated marketing initiatives that drive pipeline growth and revenue generation. • Oversee all aspects of brand management, including messaging, positioning, and visual identity, to strengthen Bigeye's market presence and differentiation. • Drive PR and communications efforts to enhance brand awareness, thought leadership, and media visibility through strategic media placements and industry partnerships. • Implement data-driven demand generation programs to drive qualified leads and accelerate sales pipeline velocity, leveraging inbound and outbound marketing tactics. • Develop and execute SEO/SEM strategies to optimize online visibility, organic traffic, and conversion rates across digital channels. • Plan and execute engaging events and webinars to foster customer engagement, generate leads, and drive brand advocacy. • Create compelling content assets, including whitepapers, case studies, blog posts, and videos, to educate and engage target audiences throughout the buyer's journey. • Lead product marketing initiatives, including market research, competitive analysis, product positioning, and sales enablement collateral development. • Cultivate and manage relationships with industry analysts and influencers to enhance Bigeye's market reputation and analyst coverage.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred • 7+ years of progressive experience in marketing leadership roles within the B2B SaaS industry, with a proven track record of success in driving revenue growth and market expansion • Demonstrated experience leading and developing high-performing marketing teams in fast-paced, high-growth environments • Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing strategies • Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences • Proven ability to collaborate cross-functionally and build strong relationships with internal and external stakeholders • Results-oriented mindset with a passion for driving measurable business impact and achieving ambitious growth targets • Experience managing agency relationships and external vendors to augment internal marketing capabilities • Experience as a cost-center owner, creating a predictable pipeline within an agreed budget • Knowledge of marketing technology stacks and proficiency in marketing automation platforms (Hubspot) and CRM platforms (Hubspot/Salesforce), project management tools (Linear/Trello/Asana), and analytics tools

Benefits

• Generous salary and equity opportunity • Remote first - Live where you want in the US • Flexible PTO to have fun and recharge • Medical, Dental, Vision and Life Insurance to keep you healthy • Dedicated Parental Leave to take care of new additions in your household • 401k plan to help you save for the future • Learning and Development stipend to help you grow in your career • Receive an elite technology package to make work easier