Loyalty & Direct Marketing Manager

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BikesOnline USA

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

BikesOnline USA is an online specialty retailer that focuses on providing bicycles, parts, and accessories. With a concentration on eCommerce, it caters to cycling enthusiasts and consumers looking for quality biking gear. The company operates primarily in the retail sector and leverages online platforms to reach a broader audience.

📋 Description

• Lead loyalty, email and SMS marketing across Australia and the USA • Develop marketing strategy and bring it to life through hands-on execution • Plan and execute email campaigns aligned with marketing objectives, product launches and seasonal promotions • Segment customer databases for personalised communications • Create newsletters, promotional offers, event invitations and product updates • Schedule, deploy and track campaigns using marketing automation tools • A/B test email variations and offers and analyse performance metrics • Develop and implement loyalty strategies and programs to increase retention and repeat purchases • Analyse customer data to identify trends, preferences and loyalty opportunities • Collaborate cross-functionally on loyalty program enhancements, promotions and rewards • Improve customer satisfaction and develop retention-focused communications • Address customer feedback and concerns and work with Customer Service leaders on process improvements • Analyse loyalty and email campaign performance and provide actionable insights • Track KPIs including retention rate, average order value, average items per order and customer lifetime value • Prepare stakeholder reports and presentations • Ensure compliance with data protection and email marketing regulations • Identify process improvements and optimise workflows and productivity • Prepare and manage budgets, monitor variances and implement cost-saving measures • Integrate AI solutions across team functions to optimise processes and resource allocation • Evaluate AI impact on operational performance and organisational objectives • Report to the Head of Marketing

🎯 Requirements

• Proven experience in ecommerce email, CRM, lifecycle or retention marketing • Strong hands-on experience using Klaviyo • Experience independently building, optimising and troubleshooting automated flows • Experience managing email and SMS campaigns from strategy through deployment and reporting • Strong understanding of customer segmentation, personalisation, triggers, suppression, deliverability and list health • Ability to develop email and lifecycle strategies, not just execute individual campaigns • Experience using data and experimentation to improve customer engagement and commercial performance • Strong written communication, copywriting and customer instincts • Strong organisation and project management skills • Ability to manage multiple campaigns, deadlines and stakeholders • Confidence working remotely and collaborating with international teams • Marketing high-consideration products such as bikes, furniture, appliances, automotive, electronics or travel is highly regarded • Experience designing or managing loyalty, rewards or referral programs is highly regarded • Experience marketing to customers in Australia and the USA is highly regarded • Tertiary qualifications in marketing, communications, business or a related field are highly regarded • Experience with Shopify, Freshdesk, HTML or CSS is highly regarded • Experience working with designers, copywriters, developers and merchandising teams is highly regarded • Qualifications in marketing, communications, business or a related field • Must have strong hands-on Klaviyo experience • Must have experience developing email strategies and independently building and optimising automated customer journeys

🏖️ Benefits

• Generous staff discounts • Ongoing learning and internal career progression across the international footprint • SSS, PhilHealth and Pag-IBIG coverage • 13th-month pay • A minimum of 12 paid Philippine public holidays each year • Statutory employment protections and leave entitlements under Philippine employment laws • Five days of paid Service Incentive Leave after 12 months of service, credited on each service anniversary • Employee-funded Intellicare health insurance after three months • Employee-funded TendoPay benefits after five months • Full-time remote employment opportunity