Buddy Advisory
2 - 10 employees
Founded 2023
Buddy Advisory is a People & Talent Consultancy for start-ups and emerging businesses.
Senior Growth Marketing Manager
Job not on LinkedIn
🔥 0 minutes ago
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Buddy Advisory
2 - 10 employees
Founded 2023
Buddy Advisory is a People & Talent Consultancy for start-ups and emerging businesses.
📋 Description
• Own funnel performance end-to-end, setting conversion targets at every stage and working with BDR and onboarding teams to remove friction • Test new channels, campaigns and approaches to find the best ROI • Manage Australia's demand and lead generation strategy across paid, organic and lifecycle channels • Own paid media strategy and execution, including Google Ads and Meta campaigns • Build and manage email nurture sequences, automation and lead scoring • Ensure every lead is captured, tagged and nurtured through conversion • Build and test landing pages for hospitality, retail, trades and professional services segments • Manage the PaySauce AU website and fix conversion drop-off between ad click and sign-up • Own AU growth reporting, connecting spend, channel performance and pipeline outcomes • Monitor Australian SEO performance and feed priorities to support organic visibility
🎯 Requirements
• Proven experience leading demand and lead generation for a SaaS, fintech or similarly fast-paced business • Strong hands-on background in paid media • Comfortable owning a budget and reporting on ROI across Meta and Google • Comfortable working with lean budgets and finding creative, low-cost ways to test and scale • Track record of improving funnel and conversion performance across a multi-stage buying journey • Confident working with GA4, HubSpot and paid platform dashboards • Solid grasp of SEO and AI-driven search changes viewed favourably • Familiarity with the Australian small business market and relevant regulatory context viewed favourably
🏖️ Benefits
• Own demand generation for a profitable, NZX-listed SaaS company at the start of its Australian growth chapter • Real scope to build a growth engine from the ground up in a greenfield market of 694,000 micro-businesses • Genuine autonomy to experiment, test and back your own ideas • Work closely with the Head of Growth (AU), with real influence over strategy and direction • A people-first culture built on empathy, kindness and genuine investment in its people • A lean, high-trust environment where decisions get made and things get built
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